The IMPact research centre examines practice and ntheoretical issues related to technology change, organising and management practice.
We believe that enterprise and innovation, along with social, organisational and economic transformation, are key to the future prosperity, sustainability and wellbeing. We are determined to maximise the impact of our research locally, nationally and globally through contribution to theory, policy and practice.
This is reflected in the interdisciplinary and international make-up of the team. IMPact forms a dynamic and focused research environment. It’s founded on the development and exchange of knowledge and ideas about key technological, social, organisational and management challenges.
We also develop theoretical insights which translate into impactful engagement with key stakeholders, including the UK Police, the Swedish Government, the Finnish Government, the UK Armed Forces and UK local government.
Our strong working relationships with a growing number of key individuals and professional bodies support the Faculty's mission to conduct research that is as valuable to practitioners and policy makers as it is to our academic colleagues.
Whether you're seeking to do a PhD, have a research need, or want advice about realising an opportunity, we would be happy to hear from you. Please contact Professor Chris Ivory, Centre Director at email@example.com
Applications from suitably qualified students are invited for this project. apply onlineApply online, or contact Dr Sara Spear, Head of School of Management, at firstname.lastname@example.org for more information.
The aim of this research is to explore the impact of children’s digital technology usage, including exposure to digital food marketing, on their eating practices.
Childhood obesity is a global public health priority (WHO, 2019). Children living with obesity are more likely to have poor psychological and emotional health (Public Health England, 2020), and are more likely to become obese adults, with associated higher risks of health problems such as heart disease, some cancers, and type 2 diabetes (WHO, 2019).
In the 2018-19 school year, 22.6% of children in reception classes in the UK (ages four and five) were overweight, rising to 34.3% in year 6 (ages ten and 11) (Public Health England, 2020). Increased intake of high-fat, high-sugar and high-salt foods (HFSS foods), alongside a decrease in physical activity, have contributed to this rise in obesity rates (WHO, 2019).
WHO (2019) note the “aggressive” marketing of HFSS foods to children and families. Of particular concern is young children’s exposure to digital food marketing, as children are spending increasing time online (Boyland et al., 2020). In 2019, 72% of 8-11 year olds used tablets to go online, up from 66% in 2018, and 66% played games online, up from 58% in 2018. Half of 10 year olds used a smartphone (Ofcom, 2019).
Children’s cognitive and developmental vulnerabilities make them particularly susceptible to marketing techniques, and researchers including Smith et al. (2019) and Boyland et al. (2020) have called for research to explore the effects of internet advertising, social media, online games and other new media on children’s eating behaviours, dietary health, and longer-term health outcomes.
The research will focus on children aged 9-11 (years 5 and 6). This age is associated with an increase in technology usage and greater independence, as children prepare for the transition to senior school (Ofcom, 2019).
The research will involve a qualitative approach, using multiple methods to understand children’s digital technology usage, exposure to digital food marketing, and the subsequent influence of this on their eating practices. This will include creative, participative methodologies in focus groups with children, such as drawing and storytelling, and focus groups/interviews with parents/carers.
Applications from suitably qualified students are invited for this project. apply onlineApply online, or contact Nektarios Tzempelikos, Principal Lecturer in Marketing, at email@example.com for more information.
Recent years have seen a debate about the relevance of academic research to business practice in marketing. Managerial relevance is generally viewed as the applicability of research findings, concepts, theories, and models to practical problems.
Although the research conducted within the marketing field is often of high quality and magnitude, it does not reach managers to a great extent. Practitioners are often not interested in the theoretical advances of marketing research; their priority is to satisfy day-to-day practical needs. Marketing research is becoming increasingly irrelevant to practice.
The objective of this research project is to empirically examine a scale for measuring managerial relevance. The study will focus on marketing academics and on practitioners in the Business-to-Business (B2B) markets, because there are signs that the gap between managers and researchers is especially significant when it comes to B2B marketing (Lilien, 2016; Brennan, Tzempelikos, and Wilson, 2014).
The research project is positioned within the body of research dealing with the topic of managerial relevance in B2B marketing (Cortez and Johnston, 2017; Brennan and Turnbull, 2002; Lilien, 2016; Brennan, Tzempelikos, and Wilson, 2014).
The research will involve the collection of qualitative and quantitative data. The collection of the qualitative data will rely upon personal interviews with 30 managers from different sectors, researchers and academic managers from the UK using a semi-structured questionnaire. The purpose of the interviews is to help the researcher better understand what ‘managerial relevance’ is and identify key reasons for why practitioners have no interest in marketing research.
The findings of the qualitative study will lead to the direction of the proposed quantitative research, which is to empirically measure the elements that will emerge from the qualitative study by developing a measurement scale for managerial relevance.
The quantitative study will then follow. The quantitative phase of the study will comprise an online-based survey that will be conducted amongst academic and practitioner communities in the UK. From this investigation the researcher will collect the data necessary to measure ‘managerial relevance,’ capturing both the academic and the practitioner point of view to be able to identify any potential gaps in their perspective.
To collect the necessary data the researcher will draw a random sample of 500 marketing academics in the UK and a random sample of 500 practitioners from lists and business directories of professionals in the UK. SPSS will be used for data analysis.