Dr Dr Lewis Walsh

Lecturer in Marketing and Research Fellow within IMPAct

IMPAct

Faculty:Faculty of Business and Law

School:Management

Location: Cambridge

Research Supervision:Yes

Dr Lewis Walsh is a marketing lecturer at the Faculty of Business and Law and research fellow in the Innovation, Management and PrACTice (IMPACT) Research Centre. 

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Background

His research interests include regulation, space, and the built environment; mega event and festival impacts, sports event planning and organisation, digital technology, and visitor behaviour. Lewis also has substantial experience in teaching, administration, and supervision at undergraduate, postgraduate, and PhD level.

Outside of academia Lewis is also a Director of a small business located in the centre of Cambridge.

Research interests

  • Regulation, space and the built environment
  • Mega event and festival impacts
  • Digital technology
  • Visitor behaviour

Teaching

  • Digital Business and Principles of Marketing Level 4, seminars
  • Principles and Marketing Level 4, lectures and seminars
  • Understanding Consumers Level 5, lectures and seminars
  • International Business: Level 5, lectures and seminars
  • People, Organisations, and Management: Level 4, seminars.

Qualifications

Doctor of Philosophy (PhD) - ARU, UK

MBA International Business - Hanze University, Groningen, Netherlands

MA International Business - ARU, UK

Memberships, editorial boards

Reviewer: Managing Sport and Leisure

Research grants, consultancy, knowledge exchange

Principle Investigator  – ERDF – South East New Energy (SENE) Wp3: Focused on low/zero carbon actions and local economic development this project is designed to help local enterprises (private and social) and other organisations understand and remove the barriers to decarbonisation. We also offer support to business looking to take advantage of opportunities in low carbon and environmental growth markets. Total Project Value £200,000 October 2020 – April 2023

Co-Investigator – INTERREG, BluePrint - This is an Interreg EU France Channel England (FCE) project led by Essex CC aiming to engage alternative waste management and recycling strategies and contracts based on social enterprise.  Through a circular economy (CE) approach, our researchers in FBL will lead on an innovative social enterprise accelerator which will widen participation of disadvantaged people in local solutions.  This will build on the faculty's pursuit of sustainable, innovative and ethical business in engaged communities, social justice, and build social value whilst improving value for money with our largest local authority partner. Total Project value: €5, 500, 000 September 2020 – October 2023

Co-Investigator – INTERREG, Futures-by-Design (FBD) - Aims to help small and medium-sized enterprises (SMEs) in the less prosperous / rural hinterland areas in the North sea region to improve their data readiness and to use data management and digital tools to enhance their innovative capacity and competitiveness. Total Project value  €4, 461, 282 January 2020 – January 2022

Co-Investigator  –INTERREG, Grow-In (Industry 4.0). Examining and supporting the uptake of digital technology amongst manufacturing SMEs in the North Sea region. Developing business models and tools. Total project value 3, 607, 589. August 2017 to October 2021.

Selected recent publications

Walsh, L., Down, S., Duignan, MB., (In Press). Regulatory Informality Across Olympic Event Zones. Event Management.

Duignan, M.B., Everett, S., Walsh, L. and Cade, N., 2018. Leveraging physical and digital liminoidal spaces: the case of the# EATCambridge festival. Tourism Geographies20(5), pp.858-879.

Duignan, M.B., and  Walsh, L (2018). Game of Zones: Balancing Global and Local Needs. Journal of Trading Standards (UK Government publication).

Walsh, L., and Duignan, M.B (Jun, 2017). Olympic States of Exception, Regulatory Informality and the Power of Discretion. Journal of Trading Standards (UK Government publication).

Walsh, Lewis; Cade, Nicola; Duignan, Michael; Everett, Sally. ‘EAT Cambridge Social Impact and Innovation Report’ (May 2015). EAT Cambridge Food and Drink Festival.

 

Recent presentations and conferences

Walsh, L., Duignan, MB., Down, S. (2020) 'Straddling the Formality-Informality Span: Event Regulation and Managing Olympic Tourist Zones at London 2012', CAUTHE. Auckland, New Zealand

Duignan, M.B; Walsh, L and Everett, S (2016) ‘Social media and digital resistance in local food marketing: a case study of the #Eat Cambridge Festival’, ATLAS Annual Conference. Canterbury, UK.

Walsh, L (2016) ‘The Regulators’ Perspective of Engagements with Small Firms– The Case of London 2012’, 10th Annual Research Student Conference. Chelmsford, UK.

Everett, S; Duignan M.B; and Walsh, L (2016) ‘Working with key public and policy stakeholders to foster student and staff collaboration within an international research project: the case of “slow tourism”’, Chartered Association of Business Schools Annual Conference. Aston, UK.

Duignan M.B and Walsh, L (2015) ‘Enhancing “slow” tourism in historic cities: an antidote to the fast’, Association for Tourism in Higher Education (ATHE) Annual Conference. Oxford, UK.

Media experience

Walsh, L., and Duignan, M.B (Jun, 2017). Olympic States of Exception, Regulatory Informality and the Power of Discretion. Journal of Trading Standards (UK Government publication).

 

Cambridge TV Interview