Marketing
Develop your business and analytical skills and take your first steps into the exciting world of marketing.
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS 2025
Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.
Evaluate markets as a method of resource allocation, ‘market failures’ and policy corrections for product and factor markets.
Deploy your knowledge and skills to design, implement and evaluate marketing strategies, and use a range of marketing tools and techniques to deliver results. You’ll be able to devise credible solutions to organisational problems in a wide range of marketing contexts.
You’ll also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.
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Find out more about studying Studying Marketing at ARU.
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Gain real-world experience through industry-led Live Brief projects.
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Benefit from small class cohorts where we’ll know and support you.
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Build confidence and influencing skills through presenting your work.
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Develop highly valued transferrable skills to enable career pivots.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.
Graduates from this course will be able to work effectively in a variety of marketing related roles. You’ll be able to deploy your knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. You’ll be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.
Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.
One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge. Take advantage of our Alumni Scholarship and get 20% off your fees.
Teaching and modules
Get a broad understanding of the critical concepts of marketing, key account and brand management and market research. Look at project management and explore retail and services marketing. We’ll also examine entrepreneurial practice and consumer behaviour.
We’ll also explore key subjects that all marketing professionals need to know about, including sustainability and marketing communications.
You’ll have the chance to work in a team, solving business problems and applying theoretical concepts to practice in a professional environment. We’ll look at real-life business problems, bringing the workplace to the classroom and allowing you to learn from others’ examples.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Introduction to Financial Analysis and Management
- Digital Business and Principles of Marketing
- Global Business Environment and International Strategy
- Organisational Behaviour
- Introduction to Business Contracts and the Law
- Into ARU
- Consumer Behaviour
- Retail and Services Marketing
- Ruskin Module (15 credits)
- Entrepreneurial Practice
- Project Management
- Strategic Brand Management
- Sustainable Enterprise
- Marketing Communications
- Undergraduate Major Project
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
- Contemporary Issues
- Literacies in Higher Education
- Extended Project
- Into ARU
Read profiles of teaching and research staff on this course.
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Stuart PotterSenior Lecturer Practitioner
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Dr Cheryl GreysonProfessional Lead for the faculty of Business, Innovation and Entrepreneurship
Facilities
Study at ARU Peterborough and:
- attend business events, seminars and talks
- make connections with local employers
- benefit from ongoing careers and employability support
Entry requirements
Fees and funding
Apply for Marketing
UK students
Call our Clearing line