Marketing
Develop your business and analytical skills and take your first steps into the exciting world of marketing.
Studying Marketing at ARU Peterborough
Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.
By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.
We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.
It’s perfect preparation for a career in this varied, fast-moving field.
Course options
Key facts
- STUDY OPTIONS 3 years
- START DATES January
- LOCATION ARU Peterborough
- ENTRY UCAS code: N506
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FEES
- £9,535 UK students starting 2025/26 (full-time, per year)
- £16,700 International students starting 2025/26 (full-time, per year)
3 years full-time
We start the course with a comprehensive introduction to the world of business. Our modules are designed to build upon the knowledge you already have and offer you a broad understanding of the critical concepts of marketing, key account and brand management and market research.
You’ll also experience practical learning as we bring the workplace to the classroom, allowing you to work with industry professionals and tackle the trials and tribulations of the professional marketing environment.
Throughout the course, classroom learning is supplemented by a range of support materials which you can access through our online learning management system, Canvas.
Modules are subject to change and availability.
The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.
Core modules
- Introduction to Financial Analysis and Management
- Digital Business and Principles of Marketing
- Global Business Environment and International Strategy
- Organisational Behaviour
- Introduction to Business Contracts and the Law
- Into ARU
Entry Requirements
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Fees and Paying for University
Facilities
Study at ARU Peterborough and:
- attend business events, seminars and talks
- make connections with local employers
- benefit from ongoing careers and employability support
Lecturers
Read profiles of teaching and research staff on this course.
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Stuart PotterSenior Lecturer Practitioner
Careers
A Marketing degree can prepare you for careers in a wide range of industries.
Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.
You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.
At ARU Peterborough, our focus is on preparing you for the professional environment and helping you realise your career goals.
Our free Employability Service will help you take practical steps to follow your chosen career path , secure jobs, and work experience, or even start your own business.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge.
Employability and personal career development
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
Graduate Capitals
To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.
