Business with Marketing* BSc (Hons)

Full-time undergraduate (2 years, 3 years, 4 years with foundation year, 4 years with placement)

Cambridge

September

*Subject to validation.


Overview

You want to stand out from unqualified marketers. Our full-time Business with Marketing degree, accredited by the Chartered Institute of Marketing, can help you do that. Making the decision to earn your qualification instead of jumping straight into work is a good one. With up-to-the minute knowledge and skills, the chance to take a placement year, and a course that maps to professional marketing qualifications, you’ll be ready to fast-track your career.

Full description

Careers

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they offer hands-on, practical opportunities to learn through work-based projects, internships or placements.

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, or research and data analysis. On the other hand, some roles involve the whole marketing mix, particularly if you opt to work for a smaller organisation. Job titles to look for include Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Analyst, Assistant Product/Brand Manager. Following their studies, our graduates can be found in exciting roles in many areas such as beer marketing, advertising agencies, health and fitness vlogging and market research companies.

Modules & assessment

Level 3 (foundation year)

  • Foundation in Business
    This module will provide students with the necessary skills to begin studying at level 4 in courses related to Business, Accounting, Finance, Marketing, Tourism and Economics. Students will be introduced to the core skills necessary to succeed in higher education, including thinking critically, researching and referencing appropriately, demonstrating appropriate numeracy and ICT skills, and communicating effectively verbally and in writing. Students will also be introduced to specific concepts related to their degree programmes including the functions of a business, business law, ethics and intercultural studies. Real-world applications of these theories in business will be highlighted, and students will practice applying the theory to case studies. The module is made up of the following eight constituent elements: Interactive Learning Skills and Communication (ILSC); Information Communication Technology (ICT); Critical Thinking; Core Maths; Ethics; Intercultural Studies; Business Law; Introduction to Business.

Level 4 modules

  • Introduction to Business - Financial Analysis and Management
    Finance and business information is the lifeblood of any organisations operations and decisions. You’ll work with data and case studies from organisations, meet with businesses to understand the practical use this key information is put to and present your decisions on a going concern or start-up. As you present your analysis of key information and conclusions to other stakeholders, you'll develop your persuasion and negotiation skills.
  • Global Business Environment and International Strategy
    You'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
  • Working Cross Functionally - Human Resources and Marketing
    HR and Marketing are 2 key functional areas in an organisation that can work together to effectively solve business critical issues relating to organisational behaviour. You’ll develop the ability to analyse the human side of management and diagnose problems affecting performance, effectiveness, reputation and customer satisfaction. We'll provide a foundation of core theories and models for organisational behaviour and marketing management and the challenges that could be solved by successful cross-functional collaboration. These collaborations might include employer branding strategies, internal marketing, organisational change programmes and culture audits. By exploring the market position of example organisations, their internal and external communications to employees, customers and other stakeholders you'll develop collaborative cross-functional solutions to real-life problems. You'll be supporting your employability skills, such as critical analysis, organisational culture and visual identity, by outlining the types of work undertaken to support strategic organisational issues or problems.
  • The Entrepreneurial Journey
    Entrepreneurs are people who identify and exploit opportunities for new products, marketing or processes to generate economic and social value. Entrepreneurship is not just about new venture creation, it involves using creative or innovative ideas to recognise and develop solutions. You’ll work as part of a team over 3 rounds of activity (such as gamification, experiential learning and simulation) to focus on the identification of an opportunity, the creation of a product or service and pitching a concept to work as part of the team to develop your skills and collaborate with organisations and guest speakers.
  • Business Law
    As an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the domestic and international business environment. The module provides a foundation across a broad range of legal issues, focusing on the nature and sources of business law, on contract law with regard to both goods and services and on the law of tort, in particular, negligence and vicarious liability and how these permeate into everyday life. There’ll also be a brief focus on the type of corporate structures and employment relationships that exist in the UK.

Level 5 modules

  • E-Business Management
    Developing appropriate strategies to harness real business intelligence and value from information remains high on the strategic agenda. E-Business is essential for managing interfaces with customers, building relationships and creating loyalty, so you’ll look at different e-business options and the models available for businesses to exploit, taking in the whole business and global engagements. As well as looking at enterprise systems on the supply side, looking at how E-Business can assist the management of the supply network, you'll also focus on design and implementation issues to ensure information and strategies are designed to suit the organisation and their competitive environment, the systems development approaches and methods available and methods available including prototyping and the option to outsource.
  • Project Management and Implementation
    Project management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
  • Retail and Experiential Marketing
    You'll develop core marketing principles in a retail and experiential context and specialist knowledge of the retail and experience industry, such as museums, galleries, and physical visitor experiences, all from a marketing perspective. You'll explore retail and experiential marketing's key issues such as retail mixes and strategies, the 'retail product', experiential elements of customer satisfaction, digital retailing, behaviour research and supply chain management and retail performance. You'll look at the synergy between retail marketing and the marketing of experiences focusing on the services area of marketing. The sustainable and ethical issues of retail and experience operations are considered including the growth of consumerism, use of consumer data, environmental impact and consumer attitudes to debt.
  • Understanding the Consumer
    You'll explore consumer behaviour but not only the what and how we buy, you'll be getting deeper into how marketers tailor their offer to consumer demands and market trends, how consumer behaviour is influenced by new products and services, the marketing mix and it's design and implementation. The psychological and sociological models and theories and emerging consumer psychology research will be illustrated with practical examples of the day to day marketing activities of product and service providers. You'll work in teams, following market research techniques, to develop your skills and entrepreneurial awareness. By analysing your research, you will propose a business case for a new market offering, after identifying a need within a consumer group. How you use marketing techniques to convey this offering and the value to the target consumer, how this would affect their decision making and behaviour as well as motivate them to purchase will form the basis of your individual assignment. On completion you will have gained technical and professional marketing skills to be able to identify opportunities and the transferable skills to be able to creatively and innovatively develop appropriate and entrepreneurial business cases.

Placement year (Optional)

  • Work Placement - Marketing, Enterprise and Tourism
    In a competitive job market, understanding how the professional work place functions, along with well-developed employability skills, are key to a graduate securing employment. The work placement gives you the opportunity to put into practice what would have been learned in the first two years and to enter their final year with the insights of their practical experience in the field. During this module you will undertake a work-based learning internship with a company or organisation where they will be supported in developing effective professional practices through guidance in generic and specific employability skills and through developing independent reflective learning practices to enhance your continuing professional development in the context of your own working environment. The module aims to provide you with experience of work in a business environment including familiarisation with a professional work environment. The module will be underpinned by employability skills training, reflective assessment and support from academic tutors. You will expected to be able to reflect on your experience in writing and orally, and demonstrate how you have applied theory, and learnings to date within a work-based environment. The assessment aims to support and develop your ability to demonstrate your professionalism, leadership and managerial skills to a prospective employer whilst also learning key communication and personal skills. - You must secure a placement, or placements (maximum 3) amounting to 9 months duration with minimum term of 3 months per placement. - Placement can start at any point from 1 June and must have started by 1 October.

Level 6 modules

  • Strategic Management
    Strategic Management is a fascinating discipline that studies the long-term purpose and direction of organisations, by looking at how to achieve a sustainable competitive advantage. You'll explore core frameworks and analytical techniques that will enable you to assess the resources and capabilities of organisations in relation to the conditions of the industry, macro environment and stakeholder pressures. Your focus then turns to strategic implementation, specifically in relation to business-level and corporate-level strategies. This is organised around five thematic areas: the evaluation of strategic options in terms of suitability, acceptability and feasibility; 'intended strategy development' versus 'emergent strategy development'; the role of organisational structures and systems in strategy development; leadership of strategic change; and finally the practice of strategy: who is involved in strategy development, the types of activities in which strategists are involved, and the types of methodologies that strategists use. With a practical and problem-oriented focus, the emphasis is on application of concepts and frameworks, helping you to analyse and gain insight into strategic challenges faced by an organisation. Throughout the learning period, you'll reflect on the global nature of competition, how strategic management can contribute to the creation of shared value and business sustainability.
  • Sustainability and Responsible Business
    You'll develop understanding of the shift towards more environmentally, socially and economically responsible business practice and in particular focus on the drivers behind this shift; including an understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice. The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute’s (CMI) unit 5022V1 Organisational Corporate Social Responsibility.
  • Undergraduate Major Project
    Undertaking a Major Project allows you to engage in a substantial piece of individual research, and/or product development work, on a selected topic within the broad business and management field, relating to your particular interests and background, although closely linked to our wide range of staff interests and research. You will have many group sessions to support your project, plus the supervision by an academic member of staff. The project also encourages students to share ideas and approaches. The chosen topic will be in your course subject area and require you to identify/formulate problems and issues based on a range of topics provided by conducting a literature review and evaluating information. You will investigate and adopt a suitable desk based methodology and determine solutions, perhaps developing hardware, software and/or media artefacts as appropriate. You will critically appraise and present your findings, reflecting upon the limitations of your research and the research process.
  • Marketing Communications
    This module is designed to give you an overall understanding of marketing communications and the part that it plays in marketing and in business success. You'll explore the role of communications and the integrated nature of modern advertising campaigns, the tools and techniques used in marketing communications, both online and offline whilst looking into how and why each tool is used. You'll analyse the advantages and disadvantages of each, illustrating how the tools interact with the other elements of the marketing mix and how they must all integrate to achieve vital synergy. The promotional planning process at the strategic, tactical and operational levels is identified and examined and applied. You'll gain the knowledge and skills which will enable you to pursue a career in the marketing industry and in particular marketing communications in either a company or agency. The assessment requires you to develop and demonstrate your theoretical knowledge, as well as to develop your skills in the application of this theory in the creation of marketing communications and the appropriate media formats. Your brief will be to develop your advertising campaign – live where possible - which you will present to a panel of experts (from the company when live). You can then take this feedback to reflect upon and improve your communications plan where necessary for the report submission. Working in a team, you'll develop your skills and marketing knowledge, whilst exploring cultural trends, entrepreneurial opportunities and reflect on your own pitch and performance to develop a positive, creative experience.

Assessment

You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (CANVAS).

All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.

 

This is a 2, 3 or 4 year programme 

Please note that modules are subject to change and availability.

 

Where you'll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.

Where can I study?

Cambridge
Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

Placement year

We want to make sure that you’re fully prepared for an increasingly competitive job market, so we offer a four-year degree option which includes a work placement in the third year. It’s an opportunity to apply and enhance your skills while developing new ones. You’ll also build valuable professional networks.

It could be that you have one placement during Year 3, or you could have two or three, giving you the chance to experience different organisations and working practices. Many of our students find that their placement company hires them when they graduate. We have a specialist team to help you find a placement and support you during this year. You might work in the UK or go abroad: our students have worked at leading organisations such as PricewaterhouseCoopers (PWC), Bosch, BMW, Airbus, BskyB and KPMG. This period of work experience can help set your final-year studies in context and may well help with your dissertation topic. All in all, it’s a fantastic way to stay ahead of the competition.

Studying abroad

You could broaden your horizons by spending time living and studying abroad. This could be a short study visit or a semester spent in Europe, Canada, the USA or Malaysia. It will look great on your CV and help you take advantage of opportunities in the international job market.

Fees & funding

Course fees

UK & EU students starting 2020/21 (per year)

£9,250

International students starting 2020/21 (per year)

£13,500

Placement year (UK, EU, international students)

£1,250

Fee information

For more information about tuition fees, including the UK Government's commitment to EU students, please see our UK/EU funding pages

How do I pay my fees?

Tuition fee loan

You can take out a tuition fee loan, which you won’t need to start repaying until after your graduate. Or alternatively, there's the option to pay your fees upfront.

Loans and fee payments

Scholarships

We offer a fantastic range of ARU scholarships, which provide extra financial support while you’re at university. Some of these cover all or part of your tuition fees.

Explore ARU scholarships

International students

You must pay your fees upfront, in full or in instalments. We will also ask you for a deposit or sponsorship letter. Details will be in your offer letter.

Paying your fees
Funding for international students

We offer a number of scholarships, as well as an early payment discount. Explore your options:

Funding for international students

We offer a number of scholarships, as well as an early payment discount. Explore your options:

Entry requirements

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Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email answers@anglia.ac.uk for further information.

We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.

International students

We welcome applications from international and EU students, and accept a range of international qualifications.

English language requirements

If English is not your first language, you'll need to make sure you meet our English language requirements for postgraduate courses.

Improving your English language skills

If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry onto a degree course.

We also provide our own English Language Proficiency Test (ELPT) in the UK and overseas. To find out if we are planning to hold an ELPT in your country, contact our country managers.

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