BSc (Hons) Marketing

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Introduction

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.

Be the first

Be one of the first students at ARU Peterborough, a brand-new university with a focus on your employability. We’ve developed our courses in collaboration with regional businesses – so you can be sure you’ll graduate with the skills employers need.

Explore ARU Peterborough

Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.

By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.

We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.

It’s perfect preparation for a career in this varied, fast-moving field.

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Key facts

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Entry requirements

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Fees and paying for university

Facilities and accreditation

Career support from day one

Study at ARU Peterborough and:

  • attend business events, seminars and talks
  • make connections with local employers
  • benefit from ongoing careers and employability support

Outstanding student support

Join our student community and:

  • learn from experienced tutors, who'll provide encouragement and feedback
  • benefit from a Personal Development Tutor from day one, who's there to support you throughout your time at university
  • make full use of our extensive IT and library resources
  • embrace student life with a broad range of activities, clubs and societies
  • access support, should you need it, with study skills, careers advice, health and wellbeing, and more.

Careers

A Marketing degree can prepare you for careers in a wide range of industries.

Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.

At ARU Peterborough, our focus is on preparing you for the professional environment and helping you realise your career goals.

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they can offer hands-on, practical opportunities to learn such as work-based projects or internships.

Our free Employability Service will help you take practical steps to follow your chosen career path , secure jobs, and work experience, or even start your own business.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge.

Graduate Capitals

To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.

Apply now for BSc (Hons) Marketing

Want to talk to someone?

Do you have a question that we haven't answered so far? Talk to our application experts. We're here Monday-Thursday 8.30am-5pm, and Friday 8.30am-4.30pm. You can also ask our Student Ambassadors about life at ARU.

Life in Peterborough

Study in the heart of Peterborough, a historic yet thriving city that's a great home for students. ARU Peterborough is easily accessible by public transport, making it ideal for you to live and study locally.

Get to know Peterborough

Foundation year available

This course offers a foundation year – an extra year of study to help you prepare for university, and build your knowledge and skills.

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