Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.
Be one of the first students at ARU Peterborough, a brand-new university with a focus on your employability. We’ve developed our courses in collaboration with regional businesses – so you can be sure you’ll graduate with the skills employers need.Explore ARU Peterborough
Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.
By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.
We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.
It’s perfect preparation for a career in this varied, fast-moving field.
As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management.
While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets.
You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts.
You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.
One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.
Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.
As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.
This is a new course starting in September 2022, and is subject to validation.
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A Marketing degree can prepare you for careers in a wide range of industries.
Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.
You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.
At ARU Peterborough, our focus is on preparing you for the professional environment and helping you realise your career goals.
We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they can offer hands-on, practical opportunities to learn such as work-based projects or internships.
Our free Employability Service will help you take practical steps to follow your chosen career path , secure jobs, and work experience, or even start your own business.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge.
To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.
Do you have a question that we haven't answered so far? Talk to our application experts. We're here Monday-Thursday 8.30am-5pm, and Friday 8.30am-4.30pm. You can also ask our Student Ambassadors about life at ARU.
Study in the heart of Peterborough, a historic yet thriving city that's a great home for students. ARU Peterborough is easily accessible by public transport, making it ideal for you to live and study locally.Get to know Peterborough
This course offers a foundation year – an extra year of study to help you prepare for university, and build your knowledge and skills.
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