Stuart Potter

Senior Lecturer Practitioner

Location: ARU Peterborough

Areas of Expertise: Business Management

Research Supervision:Yes

Stuart is an experienced marketing and management professional with almost two decades of experience managing teams and improving organisational performance. He has been working in Higher Education since 2015 and has taught and managed across a range of business, professional and education programmes.

Background

Stuart has worked across a range of private, charity and public sector organisations in roles managing marketing, development and income generation, communication and programme delivery.

He has a range of expertise across marketing, management and business analysis and has delivered programmes such as business degrees, professional and postgraduate management and HR programmes (CMI, ILM & CIPD) and accounting and finance.

Stuart has been a professional member of the Chartered Management Institute and Chartered Institute of Marketing and is currently a Fellow of the Society for Education and Training. He still works with a number of businesses in a freelance capacity offering support with digital and traditional marketing, business strategy and organisational development.

Stuart has a particular interest in organisational development, income generation and digital marketing.

Research interests

  • Digital marketing
  • Organisational Leadership
  • Professionalism / Professional Identity
  • Educational development

Teaching

  • BSc (Hons) Business & Management
  • BSc (Hons) Accounting & Finance
  • BSc (Hons) Entrepreneurship
  • BSc (Hons) Human Resource Management
  • BSc (Hons) Marketing
  • Digital Marketing Degree Apprenticeship

Qualifications

  • BSc Psychology & Social Biology, University of Southampton
  • MSc Marketing, University of Glamorgan
  • MEd Leadership & Management, Open University
  • Postgraduate Diploma in Marketing, Chartered Institute of Marketing
  • Advanced Certificate in Marketing, Chartered Institute of Marketing
  • Postgraduate Award – Statistics and Social Research Methods, Open University
  • Diploma in Education and Teaching, City & Guilds
  • Qualified Teacher Status (QTLS)

Memberships, editorial boards

  • Fellow, Society of Education and Training
  • Qualified Teacher Status (QTLS)

Media experience

  • BBC Look East, FE College response to Apprenticeship Funding Training (as Marketing & Comms Manager, AoC)