Cheryl Greyson

Cheryl Greyson is a chartered Marketer and Associate Lecturer in Marketing, specialising in digital marketing and marketing research with research interests in children, branding and digital. 

cheryl.greyson@aru.ac.uk
Twitter:@chezzzag

Background

With over 25 years of marketing experience, Cheryl worked in media marketing and research for IPC Magazines, The Economist, Forbes and Western International Media in London, with a stint as a journalist before running her own marketing consultancy for a decade, specialising in delivering marketing and digital consultancy, corporate training and multi-stage qualitative, quantitative and observation research to SMEs. Working on children’s research and branding projects developed her interest in understanding how children engage with brands via digital devices and this is now the focus of her academic research.

Cheryl started her teaching career delivering professional marketing and market research qualifications to managers in blue chip companies in London while she worked full time in marketing. She taught for a range of universities and professional course providers in London and the South East before joining ARU in 2013. She has a specialist interest in supporting dyslexic and autistic students and active learning, particularly through the use of fully immersive simulations.

Research interests

• The Development of Digital Brand Preferences and Relationships in Primary School Children (PhD Candidate)

Areas of research supervision

• Digital Marketing
• Branding
• Children's Research
• Marketing Communications
• Media Marketing
• Research Methods

Qualifications

• CIM Certificate in Marketing
• CIM Advanced Certificate in Marketing
• CIM Postgraduate Diploma in Marketing
• Masters in Marketing (Merit), London Metropolitan University
• PGCE in Lifelong Learning (Grade 1 Outstanding), University of Greenwich
• Chartered Marketer, Chartered Institute of Marketing
• PhD (Business): 2019 expected

Memberships, editorial boards

• MCIM (Chartered Institute of Marketing)
• MMRS (The Market Research Society)
• SFHEA (Higher Education Academy)