You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.
1st
in the East of England for undergraduates employed as managers, directors or senior officials.
If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.
You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.
From September 2026, this course will be called BSc (Hons) Business Management and Digital Marketing. Modules will remain the same.
Find out more about studying Business with Marketing at ARU.
The world of business never stands still and our BSc (Hons) Business with Marketing degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.
You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.
Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.
This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.
You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.
We want you to be a step ahead when you graduate, so we offer:
We’re here to help you develop your CV and find that all-important role after graduation. Our Employability Service offers tailored career appointments, advice on writing your CV, help to complete job applications, and much more. You’ll have 24/7 access to an online Careers Centre too, which is packed with useful resources.
The support continues after you graduate, with lifelong access to our Alumni Career Centre.
Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.
In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.
Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.
A foundation year prepares you for the rest of your course, and focuses on general skills such as researching and referencing, numeracy and ICT, and communication. We'll also start to look at some more subject-specific topics.
Your placement year is a chance to put everything you’ve learnt in Years 1 and 2 into practice. Spend typically 9-12 months working for an organisation, developing your skills and gaining valuable work experience. Our Placements Team is here to help you secure a placement.
As a Business with Marketing student, you can expect the following:
industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
International students
We welcome applications from international and EU students, and accept a range of international qualifications.
This course includes an optional placement year. The placement year fee is:
£1,500 (2025-26)
£1,700 (2026-27)
You will be responsible for covering the cost of travelling to your placement during your placement year. This cost could vary significantly depending on where your placement is located, where you live during your course and how you travel.
Living at university
We understand that affordability is an important issue when you’re thinking about studying at university.
The overall cost of university can vary depending on where you’re studying and which course you’re taking.
Costs may also be lower if you're living at home. However, some of the main costs you’ll want to think about include:
accommodation
bills
internet, mobile phone and calls
travel
food and drink
socialising and going out
study materials.
Most full-time UK students can apply for a Maintenance Loan to help cover living costs. More about maintenance loans.
Our Money Advice Service is on hand if you’d like to chat about living costs, budgets and managing your money. You can also find out more about student finance at one of our Open Days.
We offer a range of scholarships and bursaries, which provide extra financial support while you’re at university.
If you're eligible for a scholarship, you'll generally receive it automatically – there's no need to apply.
Our campus employment bureau, ARU Temps, can help you find part-time work that fits around your studies. It's a great chance to enhance your CV and boost your income while you study.
Ran Cao
Emily Mace
Dr Ekene Okwechime
Dr Katie Louise Leggett
Professor Nektarios Tzempelikos
Cassie Jones