Business with Marketing
Build up your business acumen and become a qualified marketer to get the edge on the competition.
If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.
You’ll learn foundational concepts of business management alongside specialised knowledge in marketing, covering marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.
As this course is part of the CIM Graduate Gateway programme, you’ll have the unique opportunity to gain a professional qualification or award while you study.
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Find out more about studying Business with Marketing at ARU.
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Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Course options
Key facts
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Digital Business and Principles of Marketing
- How to do Business
- Financial Environment and Analysis
- International Business and Market Dynamics
- Organisational Behaviour and AI (Future of Work)
- Into ARU
- Understanding the Consumer
- Retail and Experiential Marketing
- The Entrepreneurial Journey
- Project Management and Implementation
- Ruskin Module (15 credits) *
- International Business Strategy and Practice
- Sustainability and Responsible Business
- Marketing Communications
- Undergraduate Major Project
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
- Foundation in Business
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
- Work placement
You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.
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Ran CaoLecturer in Marketing and Strategy School of Management Course Director Faculty Race Equality Lead
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Emily MaceDeputy Head of School MET
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Dr Ekene OkwechimeLecturer in Entrepreneurship and Strategy
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Dr Katie Louise LeggettSenior Lecturer
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Dr Nektarios TzempelikosAssociate Professor
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Cassie JonesSenior Lecturer
Facilities
As a Business with Marketing student, you can expect the following:
- fast-track to a professional Chartered Institute of Marketing qualification with our CIM Graduate Gateway programme
- industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
- active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion
Careers
What can you do with a Business with Marketing degree?
The world of business never stands still and our BSc (Hons) Business with Marketing degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.
This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas. You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.
Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.
Employability and personal career development
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore an ARU Certificate for Professional Development, placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
Ashwinder Bhatt
“I feel my decision to go to university was entirely the right decision, and I don’t believe I would be where I am now without it.”
Ashwinder BhattBSc (Hons) Business with Marketing
Ashwinder's storyEntry requirements
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UK students
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