Business with Events* BSc (Hons)

Full-time undergraduate (2 years, 3 years, 4 years with foundation year, 4 years with placement)

Cambridge

September

*Subject to validation.

The world of business never stands still, which is why – with input from our students and employers – we're introducing this course. Taking real-world challenges as our starting point, there'll be a focus on practical, hands-on learning – and opportunities to ignite your career. This page has details of the modules we'll be introducing from September 2020.

Overview

You want to make things happen. You’re driven by the creative energy of live events and want to play a major part in managing them. Our full-time Business with Events degree course offers a mix of real-life event work, essential business knowledge, and active learning in teams. Our strong industry links mean you’ll have opportunities to help run established events in Cambridge – and there’s the option to take a placement year for extra work experience.

Full description

Careers

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they offer hands-on, practical opportunities to learn through work-based projects, internships or placements.

Throughout your studies, you’ll benefit from lectures and seminars in career-relevant issues such as CV preparation, job-hunting and using social media. This course also includes a high level of hands-on experience through your course assignments in planning and executing local or regional events.

Our dedicated placements and employability support team can help you access information that’s directly relevant to your studies. You’ll be encouraged to reflect on your strengths and areas for development, and to make plans to enhance your skills and experience in preparation for employment.

We host regular guest lecturers and industry experts to share up to date information and discuss work practices. It’s a chance to enhance your knowledge of the job market and network with employers.

Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean.

Modules & assessment

Level 3 (foundation year)

  • Foundation in Business
    This module will provide students with the necessary skills to begin studying at level 4 in courses related to Business, Accounting, Finance, Marketing, Tourism and Economics. Students will be introduced to the core skills necessary to succeed in higher education, including thinking critically, researching and referencing appropriately, demonstrating appropriate numeracy and ICT skills, and communicating effectively verbally and in writing. Students will also be introduced to specific concepts related to their degree programmes including the functions of a business, business law, ethics and intercultural studies. Real-world applications of these theories in business will be highlighted, and students will practice applying the theory to case studies. The module is made up of the following eight constituent elements: Interactive Learning Skills and Communication (ILSC); Information Communication Technology (ICT); Critical Thinking; Core Maths; Ethics; Intercultural Studies; Business Law; Introduction to Business.

Level 4 modules

  • Introduction to Financial Analysis and Management
    Finance and business information is the lifeblood of any organisations operations and decisions. You’ll work with data and case studies from organisations, meet with businesses to understand the practical use this key information is put to and present your decisions on a going concern or start-up. As you present your analysis of key information and conclusions to other stakeholders, you'll develop your persuasion and negotiation skills.
  • Global Business Environment and International Strategy
    You'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
  • Business Law
    As an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the domestic and international business environment. The module provides a foundation across a broad range of legal issues, focusing on the nature and sources of business law, on contract law with regard to both goods and services and on the law of tort, in particular, negligence and vicarious liability and how these permeate into everyday life. There’ll also be a brief focus on the type of corporate structures and employment relationships that exist in the UK.
  • Digital Business and Principles of Marketing
    This module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You'll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You'll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose. On completion of the module you'll have not only a solid grounding in marketing philosophies and theories but also a critical view of marketing, based around the realisation of the reality of modern digital marketing operations and management in a context of increasing global economic challenges, but also within a context where the customer profile is shifting to become increasingly demanding, critical and questioning of the motivations and ethics behind the marketers activities.
  • Organisational Behaviour
    You'll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organsiations both independently and as part of a group. You'll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills. Specifically, we will equip you with the knowledge and human capitals to understand how people and organisations function in individual, group and organisational levels based on the latest academic evidence on topics such as motivation, leadership, teams, organisational structure and culture. Finally, we aim to inspire you to value and continuously use the best available academic evidence on effective management of people and organisations throughout your career.

Level 5 modules

  • The Entrepreneurial Journey
    Entrepreneurs are people who identify and exploit opportunities for new products, marketing or processes to generate economic and social value. Entrepreneurship is not just about new venture creation, it involves using creative or innovative ideas to recognise and develop solutions. You’ll work as part of a team over 3 rounds of activity (such as gamification, experiential learning and simulation) to focus on the identification of an opportunity, the creation of a product or service and pitching a concept to work as part of the team to develop your skills and collaborate with organisations and guest speakers.
  • Project Management and Implementation
    Project management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
  • Principles of Events Management
    You'll look at the main theoretical concepts underpinning events studies today, the theoretical framework for the study of event management, in relation to marketing, hospitality and tourism. You'll cover the responsibilities of event managers, both in-house and external; the development of the sector from corporate hospitality to customer experiences; and management challenges. You'll learn the practical skills like project managing events (feasibility, planning, delivery and evaluation); design and production; functional management (operations, HR, finance and marketing); and the critical assessments for health, safety and risk management. You'll understand how to apply these principles by exploring the feasibility of an event to fit a brief and planning that event in detail incorporating all relevant principles such as risk management and other critical assessments. As part of this you'll be encouraged to support university events to build up your event log for employability and experience applying the concepts to practice. This module is embedded in both theory and practical experience and you'll have the opportunity to begin networking with events practitioners and building your own social capital and contacts book as you build your experience.
  • Specialist Events Planning
    The Event Manager needs to be ready to organise anything from festivals, weddings, meetings, conventions, corporate hospitality, sports events, charity and fundraisers, awards dinners, product launches, PR, corporate parties, birthday parties, and so on…. You'll be prepared for running live events with customers, working with local organisations to give you a live experience and to see event planning and management in action. The specialist events planner can face immense pressures when dealing with customers, so you'll spend time focusing on developing people skills and problem solving capabilities. The art of successful event management is the ability to solve any crisis on the ground… reflection and experiential learning are key here. You'll develop a detailed and reflective learning portfolio, which will support your event log and can be used for future job applications. Specialist events cross the disciplines of marketing, hospitality and tourism so case studies and real-life examples will be used to examine successes and disasters in the field.

Placement year (Optional)

  • Work Placement
    In a competitive job market, understanding how the professional work place functions, along with well-developed employability skills is key to securing graduate employment. You'll put into practice your learning from the previous 2 years with a company or organisation where you will be supported in developing effective professional practices through guidance in generic and specific employability skills and through independent reflective learning practices to enhance your continuing professional development in a working environment. You'll gain experience of a professional environment underpinned by the theories you have already experienced. You will be expected to be able to reflect on your experience in writing and orally, and demonstrate how you have applied theory and prior learning within the work environment. You're assessed on a pass/fail basis with the aim of supporting you to develop your ability to demonstrate your professionalism, leadership and managerial skills to a prospective employer whilst also learning key communication and personal skills. You must secure a placement, or placements (maximum 2) amounting to 9 months duration with a minimum 3 months per placement. Placements can start at any point from 1 June and must have started by 1 October.

Level 6 modules

  • Strategic Management
    Strategic Management is a fascinating discipline that studies the long-term purpose and direction of organisations, by looking at how to achieve a sustainable competitive advantage. You'll explore core frameworks and analytical techniques that will enable you to assess the resources and capabilities of organisations in relation to the conditions of the industry, macro environment and stakeholder pressures. Your focus then turns to strategic implementation, specifically in relation to business-level and corporate-level strategies. This is organised around five thematic areas: the evaluation of strategic options in terms of suitability, acceptability and feasibility; 'intended strategy development' versus 'emergent strategy development'; the role of organisational structures and systems in strategy development; leadership of strategic change; and finally the practice of strategy: who is involved in strategy development, the types of activities in which strategists are involved, and the types of methodologies that strategists use. With a practical and problem-oriented focus, the emphasis is on application of concepts and frameworks, helping you to analyse and gain insight into strategic challenges faced by an organisation. Throughout the learning period, you'll reflect on the global nature of competition, how strategic management can contribute to the creation of shared value and business sustainability.
  • Sustainability and Responsible Business
    You'll develop understanding of the shift towards more environmentally, socially and economically responsible business practice and in particular focus on the drivers behind this shift; including an understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice. The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute’s (CMI) unit 5022V1 Organisational Corporate Social Responsibility.
  • Sustainable Events Management
    Confetti, helium balloons, hot house flowers and glitter anyone? The finishing touches that make an event memorable can also be the most damaging for the environment and threaten the future of the events industry. This contemporary module examines ‘green events’ from parties and festivals to mega-events to see how they can be managed sustainably, considering issues such as corporate social responsibility, impact and legacy. The issues are relevant across marketing, tourism and hospitality and cannot be ignored by event producers. Consumers, particularly those in younger generations, are more concerned about climate change and sustainability and event producers must work harder and more imaginatively to plan ‘green events’ that do not negatively impact upon local communities or ecosystems. You'll have the opportunity to work with an event producer to support sustainable event production and reduce impacts on the environment and community. You'll also have the chance to develop your debating skills to confidently discuss hot topics around ‘green events’. This module will acknowledge current debates and issues around ‘green events' such as the rise in veganism, reduction of single-use plastics, and careful consumption (reduce, hire, reuse).
  • Undergraduate Major Project
    You'll have the opportunity to bring together your learning on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You'll be presented with a current business issue and be required to research, analyse and evaluate the issue effectively as a team. You'll act as the expert in your field of study to bring the perspective of that specialty to a complex business problem. You'll identify the key problems and issues, conduct literature reviews, evaluate information, investigate and adopt suitable development methodologies, determine solutions, process data, critically appraise and present the findings of your project using a variety of media. You'll create a poster presentation on your project for your team to display, and answer questions on, to an audience of academics and employers at a poster presentation event. You'll write a group business report on the outcomes of your project, evidencing your recommendations alongside an individual piece of reflective work on how you approached the issue, worked successfully as a team member, conducted robust business research and developed sound conclusions and recommendations.

Assessment

You can expect an eclectic mix of coursework, essays, exams and activity-based assignments. This is reflected in two live project modules (year 2 and year 3), whereby the final major project will involve the delivery of a local/regional event external to the university, that draws upon intellectual knowledge gained, understanding of theory, policy and major practice, and a short report linking the project with course outcomes to consolidate all learning outcomes required as part of the successful completion of the degree.

All assessment is designed to allow you to demonstrate what you’ve learning from modules, and to make sure you’re developing the knowledge and skills you need to successfully complete the course.

Where you'll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.

Where can I study?

Cambridge
Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

We want to make sure that you’re fully prepared for an increasingly competitive job market, so we offer a four-year degree option which includes a work placement in the third year. It’s an opportunity to apply and enhance your skills while developing new ones. You’ll also build valuable professional networks.

It could be that you have one placement during Year 3, or you could have two or three, giving you the chance to experience different organisations and working practices. Many of our students find that their placement company hires them when they graduate. We have a specialist team to help you find a placement and support you during this year. You might work in the UK or go abroad: our students have worked at leading organisations such as PricewaterhouseCoopers, Bosch, BMW, Airbus, BskyB and KPMG. This period of work experience can help set your final-year studies in context and may well help with your dissertation topic. All in all, it’s a fantastic way to stay ahead of the competition!

Fees & funding

Course fees

UK & EU students starting 2020/21 (per year)

£9,250

International students starting 2020/21 (per year)

£13,500

Placement year (UK, EU, international students)

£1,250

Entry requirements

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UK and EU students

Apply through UCAS

UCAScode: N821, N820

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International students

Applicants from outside the UK and EU, apply to ARU

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