Learn how to bring people together and play a major part in making exciting live events happen.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
You want to make things happen. You’re driven by the energy of live events and want to play a major part in managing them.
That’s where we come in. Our BSc (Hons) Business with Events Management degree offers a mix of real-life event work, up-to-the-minute business knowledge, and active collaborative learning.
Our strong industry links mean you’ll have opportunities to help run events in Cambridge. There’s the option to take a placement year, too.
Events management is a rewarding career in an industry unlike any other. You’ll channel ‘work hard, play hard’ as you equip yourself with the essential toolkit to manage small and large-scale events.
In the first year of your BSc (Hons) Business with Events Management degree, you’ll be provided with a strong foundation on which to build the knowledge you will acquire over the next few years. After this year, you’ll have a deeper understanding of what makes a business tick and the role played by event management and marketing.
You’ll gain insight into a broad range of areas that affect how businesses operate and build an appreciation of the ways in which the law impacts on both domestic and international business environments. You’ll take some time learning about the importance of financial analysis for a business and how finances are managed, too.
As part of your first year, you’ll also explore the principles and philosophies which underpin marketing with a strong focus on how traditional concepts are still relevant in an ever-changing digital world.
All assessment is designed to allow you to demonstrate what you’ve learnt from modules, and to make sure you’re developing the knowledge and skills you need to successfully complete the course. You can expect an eclectic mix of coursework, essays, exams and live projects.
Modules are subject to change and availability.
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As well as our extensive library and IT facilities, you can expect the following:
Read profiles of teaching and research staff on this course.
Senior Lecturer
Deputy Head of School MET
Senior Lecturer
The world of business never stands still and our BSc (Hons) Business with Events Management degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.
This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.
You may find yourself wanting to become be a top events and marketing manager, an event organiser or skilled PR executive or even a wedding planner. At ARU, we’ll help to guide you towards realising your career goals.
Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore an ARU Certificate for Professional Development, placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
“ARUCPD enabled me to challenge myself. Throughout the module I increased my leadership skills and the experience with my mentor was a wonderful opportunity to exchange ideas and advice. I found the whole experience inspiring!”
FRANCESCO Find out more about ARUCPDOur friendly, bustling campus is a stone’s throw from the centre of Cambridge, often described as the perfect student city.
Explore CambridgeYou have the option to take a placement year as part of this course. It’s a great chance to get hands-on experience in the industry you want to work in.
Your guide to placements