Marketing
Sharpen your marketing skills and knowledge, and prepare for the next stage of your career. Study at ARU in Cambridge.
Save money on your course fees as an ARU graduate.
See if you're eligible for our Alumni Scholarship
If you’re looking to advance your career in the fast-paced, ever-changing world of marketing, this is the course for you.
You’ll further your knowledge and skills in digital communications – essential in modern marketing practice – by looking at new and emerging trends, practices and platforms.
You’ll also explore international marketing and brand management, and take part in realistic marketing strategy simulations, preparing you to work in diverse cultural and geographical contexts.
As part of the Chartered Institute of Marketing (CIM) Graduate Gateway programme, our MSc Marketing degree course gives you the unique opportunity to gain a professional qualification or award alongside your degree.
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Gain advanced skills and experience in digital marketing, brand, market analysis and strategic planning
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Take a global perspective on trends, cross-cultural marketing, and market entry strategies
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Build your network with our industry contacts and guest speakers
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Enhance your employability with our optional Professional Experience year
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
Develop as a digital marketing professional with in-demand skills.
You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.
Graduation doesn’t have to be the end of your time with us. You could choose to continue your academic career with a PhD programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.
Teaching and modules
Build a comprehensive foundation for your career in marketing.
You’ll explore the main theories of marketing and practise working through business challenges. You’ll look at consumer behaviour and how marketers can influence this, and explore marketing communications tools and examples of successful – even iconic – marketing campaigns.
You’ll also study international marketing and brand management, learning how brands can appeal to consumers in different markets.
You’ll complete your Master’s with a Postgraduate Major Project – a substantial research project focussed on a relevant topic that interests you.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Principles of Marketing Management (30 credits)
- The Experiential Consumer
- Integrated Marketing Communications
- International Marketing and Brand Management
- Marketing Major Project
You can choose to study with us over two years (full-time), and take Professional Experience modules in Year 2, with a Preparation for Professional Experience module in Year 1.
- Professional Project *
- Professional Project 2 *
- Professional Work Placement *
- Professional Work Experience *
Read profiles of teaching and research staff on this course.
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Grace Gladys Famoriyo JPLecturer and Course Director
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Dr Katie Louise LeggettSenior Lecturer
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Dr Emily MaceDeputy Head of School (Marketing, Entrepreneurship and Tourism)
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Sophie ClementsSenior Lecturer Practitioner
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Professor Nektarios TzempelikosProfessor of Marketing
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Cassie JonesSenior Lecturer
Facilities
Enjoy a range of facilities designed to support your studies and career development.
These include extensive library and IT resources, and careers support through our Employability Service. After you graduate, you’ll have lifelong access to our Alumni Career Centre.
You can also access support, should you need it, with study skills, health and wellbeing, and more.