Dr Sudipta Sarkar

Senior Lecturer

Faculty:Faculty of Business and Law

School:Management

Location: Cambridge

Areas of Expertise: Tourism , Events Management

Research Supervision:Yes

Sudipta K Sarkar is a Senior Lecturer in Tourism Management and also teaches areas in events management and hospitality management. His expertise is in Tourism, Hospitality Management, Events and Leisure, Recreation and Experience Management.

sudipta.sarkar@aru.ac.uk

Background

Sudipta has a PhD from the prestigious School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, and has been associated with higher education in tourism, hospitality and events since 2001.

Before working in the UK, Sudipta worked in Higher Education institutions in Malaysia, Hong Kong, and South Korea. He has authored and co-authored several book chapters, conference and journal papers in the areas of tourism teaching (social values, ecological values and experiential learning in tourism), socialisation in ecotourism, role of social media in sustainable development of tourism, social media and ecotourism, sustainability and technology in urban tourism.

Sudipta is a Fellow (FHEA) Advance HE, in recognition of attainment against the UK Professional Standards Framework for teaching and learning support in Higher Education. One of Sudipta's main pedagogical interest is experiential learning in tourism. He received the Special Achievement Award (Global Talent) 2018 from the Woosong Foundation, Woosong University, South Korea for contributions towards Masters of Arts in Culinary Entrepreneurship (MACE) Program – managing and creating a suitable academic environment, developing curriculum and training. Sudipta was also nominated for Student Staff Partnership Awards 2020 by the ARU Students' Union in July 2020, for his contribution towards the Tourism Management course as a continuous force in upholding the dignity of the course, support as a PDT, continuous feedback and going beyond normal duty in supporting students on employability prospects and wellbeing.

Having been born in Malaysia, and having lived in (and visited) a number of countries in Southeast and Far East Asia, Sudipta has interests in the gastronomy, spiritual elements and urban ecosystems of the region.

Spoken Languages

 

Research interests

  • Tourism pedagogy
  • Social media in tourism
  • Nature-based recreation; socialisation, and mass sustainable tourism in urban areas 
  • Food/gastronomy tourism 
  • Media and tourism

Areas of research supervision

  • Topics relating to tourism and hospitality industries

Teaching

Heritage, Cultural and Gastronomy Tourism, Tourism Management and Innovation, Sustainable Tourism Management, Sustainable Events Management

Qualifications

  • Doctor of Philosophy (PhD) from the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, Hong Kong
  • PGCert Learning and Teaching (Higher Education), ARU, UK
  • Fellow in Higher Education (FHEA), Advance HE

Research grants, consultancy, knowledge exchange

  • External Advisor - Academic & Examiner, FdSc Sustainable Tourism Management, Petroc College (University of Plymouth), Barnstaple, North Devon, UK

Selected recent publications

Book Chapters

Sarkar, S.K. (2022). Experiential learning in nature-based recreational settings. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Sarkar, S.K. (2022). Experiential learning in gastronomy tourism. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Sarkar, S.K. (2021). Socialization: How it augments ecotourists’ experiential satisfaction during eco-trips and after (in social media aided virtual settings). In: Fennell, D. (Ed.) Routledge Handbook of Ecotourism. Routledge Taylor & Francis.

Sarkar S.K., Toanoglou M. and George B. (2020). The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations. In: George B., Paul J. (Eds.) Digital Transformation in Business and Society. Palgrave Macmillan, Cham.

Sarkar, S.K. and George, B. (2019). Patterns of tourism and hospitality education in India and Malaysia – a critical reflection. In:  Liu, C. and Schänzel, H. (Eds.) Tourism Education and Asia. Springer.

Sarkar, S.K., Au, N. and Law, R. (2016) Analysing the effect of value in online communities on satisfaction in online socialisation and knowledge-sharing intentions of eco – tourists. In: Pablos, P. O. de (Ed.) Managerial Strategies and Solutions for Business Success in Asia. IGI Global.

Sarkar, S.K., Au, N. and Law, R. (2014). Analysing ecotourists' satisfaction in socialisation and knowledge sharing intentions via social media. In  Xiang, Z. and Tussyadiah, I. (Eds.). Information and Communication Technologies in Tourism 2014, pp.313-326. Springer International Publishing, Switzerland 2013.

Journals

Dai, L.J. & Sarkar, S.K. (2019). At the edge of the mainstream: social role changes of minority women at a Chinese rural tourism destination. International Journal of Tourism Sciences, 19 (4), Taylor & Francis

Sarkar, S.K. and George, B. (2018). Social media technologies in the tourism Industry: an analysis with special reference to their role in sustainable tourism development. International Journal of Tourism Sciences, 18 (4), pp 269-278. Taylor & Francis.

Edward. M, George, B.P. and Sarkar, S.K (2010), The Impact of Switching Costs upon service quality-perceived value-consumer satisfaction-service loyalty chain: A study in the context of cellular services in India. Services Marketing Quarterly, 31 (2),pp 151-173 (Taylor & Francis).

Recent presentations and conferences

Qingfeng, S. and Sarkar, S.K. (2019).The contribution of social media to tackling overtourism: a case of the ancient city of Pingyao in China. Paper presented at the 18th Asia Pacific Forum for Graduate Students Research in Tourism (APF 2019), Daejeon, South Korea, June 21-22, 2019.

Huahuan, H. and Sarkar, S.K. (2019). Analysis on the coupling coordinated relationship between tourism economy and ecological environment: a case study of Anhui Province. Paper presented at the 18th Asia Pacific Forum for Graduate Students Research in Tourism (APF 2019), Daejeon, South Korea, June 21-22.

Sarkar, S.K. and George, B. (2018). Social media technologies in the tourism Industry: an analysis with special reference to their role in sustainable tourism development. Paper presented at the Pan Asia International Tourism Conference, Seoul, South Korea 2018, July 4-5.

Sarkar, S.K., Au, N. and Law, R. (2014). Analysing ecotourists' satisfaction in socialisation and Knowledge sharing intentions via social media. Paper presented at the 21st Annual ENTER Conference 2014/ENTER 2014, Dublin, Ireland, January 21-24.

Media experience

'Wild urban spaces: Rethinking ecotourism as a mass tourism product' at the "Good Tourism" blog/"GT", on 15 July 2021. Link: https://goodtourismblog.com/2021/07/wild-urban-spaces-rethinking-ecotourism-as-a-mass-tourism-product/. “GT” is a platform that connects tourism industry practitioners, NGOs, academics and students, tourism consultants and experts, on various issues and debates in contemporary tourism.