Faculty:Faculty of Business and Law
Areas of Expertise: Tourism
Sudipta K Sarkar is a Senior Lecturer in Tourism Management and Course Leader for our BSc (Hons) Business with Tourism degree.
Sudipta has a PhD from the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, and has been associated with tourism higher education since 2001.
Before working in the UK, Sudipta worked as a tourism academic in India, Malaysia, Hong Kong, and South Korea. He has authored and co-authored a number of book chapters, conference and journal papers in the areas of technology and social media in tourism, ecotourism, destination life cycle models, sustainability and technology in urban tourism, and tourism education.
Sudipta's experience also involves teaching and learning activities in various domains of tourism and hospitality, and one of his main pedagogical interest is experiential learning in tourism. He received the Special Achievement Award (Global Talent) 2018 from the Woosong Foundation, Woosong University, South Korea for contributions towards Masters of Arts in Culinary Entrepreneurship (MACE) Program – managing and creating a suitable academic environment, developing curriculum and training.
Having been born in Malaysia, and having lived in (and visited) a number of countries in South East and Far East Asia, Sudipta has interests in the gastronomy, spiritual elements and urban ecosystems of the region.
Undergraduate: Marketing for Tourism and Events, Food and Drinks Tourism and Events, Cultural and Heritage Tourism, and Current Issues in Tourism.
Postgraduate: Contemporary Issues in Tourism and Hospitality.
Sarkar, S.K. (Forthcoming). Socialization: How it augments ecotourists’ experiential satisfaction during eco-trips and after (in social media aided virtual settings). In: Fennell, D. (Ed.) Routledge Handbook of Ecotourism. Routledge Taylor & Francis.
Sarkar S.K., Toanoglou M. and George B. (2020). The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations. In: George B., Paul J. (Eds.) Digital Transformation in Business and Society. Palgrave Macmillan, Cham.
Dai, L.J. and Sarkar, S.K. (2019). At the edge of the mainstream: social role changes of minority women at a Chinese rural tourism destination. International Journal of Tourism Sciences, 19 (4), pp 307-323. Taylor & Francis.
Sarkar, S.K. and George, B. (2019). Patterns of tourism and hospitality education in India and Malaysia – a critical reflection. In: Liu, C. and Schänzel, H. (Eds.) Tourism Education and Asia. Springer.
Sarkar, S.K. and George, B. (2018). Social media technologies in the tourism Industry: an analysis with special reference to their role in sustainable tourism development. International Journal of Tourism Sciences, 18 (4), pp 269-278. Taylor & Francis.
Sarkar, S.K. and George, B. (2018). Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy: Tourism Industry in Context. In: George, B. and Rogers, J. (Eds.). The Changing Landscape of Global Businesses: Principles and Practices. Cambridge Scholars Publishing.
Sarkar, S.K. and George, B.P. (2017).The life cycles of destination life cycle models - a critical comparison and synthesis in the context of destinations in Asia. In Pablos, P. O. de and Aung, Z.M. (Eds.) Tourism and Opportunities for Economic Development in Asia. IGI Global.
Sarkar, S.K. (2017) Changing behavioural patterns of travellers to urban ecotourism sites of Kuala Lumpur. In: Pablos, P. O. de and Aung, Z.M (Eds.) Tourism and Opportunities for Economic Development in Asia. IGI Global.
Sarkar, S.K., Au, N. and Law, R. (2016) Analysing the effect of value in online communities on satisfaction in online socialisation and knowledge-sharing intentions of eco – tourists. In: Pablos, P. O. de (Ed.) Managerial Strategies and Solutions for Business Success in Asia. IGI Global.
Sarkar, S.K., Au, N. and Law, R. (2014). Consumer democracy in hospitality industry: a study on the role of Facebook. International Journal of Qualitative Research in Services, 3 (1), pp. 219-231, Inderscience Publishers.
Sarkar, S.K., Au, N. and Law, R. (2014). Analysing ecotourists' satisfaction in socialisation and knowledge sharing intentions via social media. In Xiang, Z. and Tussyadiah, I. (Eds.). Information and Communication Technologies in Tourism 2014, pp.313-326. Springer International Publishing, Switzerland 2013.
Sarkar, S.K., and Sarkar, P.K (2010). Use of internet applications & tools by health tourism agents in Malaysia; an exploratory study. In Gretzel, U. et al. (Eds.). Information and Communication Technologies in Tourism 2010, pp.63-74. Springer Wien New York.
Edward. M, George, B.P. and Sarkar, S.K (2010), The Impact of Switching Costs upon service quality-perceived value-consumer satisfaction-service loyalty chain: A study in the context of cellular services in India. Services Marketing Quarterly, 31 (2),pp 151-173 (Taylor & Francis).
Qingfeng, S. and Sarkar, S.K. (2019).The contribution of social media to tackling overtourism: a case of the ancient city of Pingyao in China. Paper presented at the 18th Asia Pacific Forum for Graduate Students Research in Tourism (APF 2019), Daejeon, South Korea, June 21-22, 2019.
Huahuan, H. and Sarkar, S.K. (2019). Analysis on the coupling coordinated relationship between tourism economy and ecological environment: a case study of Anhui Province. Paper presented at the 18th Asia Pacific Forum for Graduate Students Research in Tourism (APF 2019), Daejeon, South Korea, June 21-22.
Sarkar, S.K. and George, B. (2018). Social media technologies in the tourism Industry: an analysis with special reference to their role in sustainable tourism development. Paper presented at the Pan Asia International Tourism Conference, Seoul, South Korea 2018, July 4-5.
Sarkar, S.K., Au, N. and Law, R. (2014). Analysing ecotourists' satisfaction in socialisation and Knowledge sharing intentions via social media. Paper presented at the 21st Annual ENTER Conference 2014/ENTER 2014, Dublin, Ireland, January 21-24.