Psychology, Digital Marketing and Business
Develop advanced skills in research, leadership, consumer behaviour, economics and digital marketing to excel in today’s dynamic professional landscape.
in the region for postgraduates progressing into senior roles.
Source: Graduate Outcomes Survey 2026
Curious about what drives people’s buying decisions?
Want to master the skills that businesses rely on to understand and influence consumers?
If so, our MSc Psychology, Digital Marketing and Business is for you.
This degree combines contemporary consumer psychology, digital marketing, research methods and business. You’ll explore fascinating topics like how people make decisions, the power of social and cognitive influences, leadership skills and the latest digital marketing strategies.
This isn’t just theory: you’ll work on real-world projects and industry challenges, so you can build practical skills that employers are looking for.
Get ready to shape the future of marketing and business.
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Study a combination of consumer psychology, marketing, behavioural economics and leadership
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Get experience working on real-world projects and industry challenges
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Apply scientific research methods to understand and influence consumer behaviour
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Learn from renowned academics in the field of psychology and marketing
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
Gain a unique skill set that sets you apart in the job market.
You’ll have a solid understanding of consumer psychology, research techniques, digital marketing, and behavioural economics – as well as strong communication and project management skills.
You’ll also understand how to apply cutting-edge science to predict consumer behaviour – and turn those insights into winning business strategies.
Whether you’re stepping into a role in marketing, PR or consumer insights, you're well-equipped for success.
Teaching and modules
Develop advanced knowledge and skills across psychological research, leadership, consumer behaviour, economics and digital marketing.
You’ll learn from experts in psychology, marketing and business, gaining a broader, interdisciplinary perspective. Guest speakers will share real-life examples and insight. Previous speakers have come from companies including Spark Emotions, Unilever, Kantar and Harrods.
You'll explore leadership and change management, consumer psychology from social and cognitive perspectives, economic principles impacting business decisions, digital marketing techniques, and data-driven strategies.
With a strong focus on research, analysis and real-world application, the course prepares you for effective decision-making and leadership in varied professional settings.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Navigating Digital Marketing (30 credits)
- Consumer Analysis (15 credits)
- Applied Consumer Psychology (15 credits)
- Economics and Behaviour (15 credits)
- Leadership and Change (15 credits)
- Essential Research Methods (30 credits)
- Psychology Dissertation (60 credits) *
- Postgraduate Major Project (60 credits) *
It's possible to study this course part-time. You'll take the same modules as MSc/MA students, but sometimes in a different order or in different years.
As a part-time student you'll typically study for twice as long as full-time students. For example if the MSc/MA course takes one year, you can expect to study over two years, though for some courses this may vary.
- Navigating Digital Marketing (30 credits)
- Consumer Analysis (15 credits)
- Applied Consumer Psychology (15 credits)
- Economics and Behaviour (15 credits)
- Leadership and Change (15 credits)
- Essential Research Methods (30 credits)
- Psychology Dissertation (60 credits) *
- Postgraduate Major Project (60 credits) *
Read profiles of teaching and research staff on this course.
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Professor Cathrine Jansson-BoydProfessor of Consumer Psychology
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Professor Magdalena ZawiszaProfessor of Gender & Consumer Psychology
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Dr Craig OwenSenior Lecturer
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Dr Daniela Raeva-BeriSenior Lecturer
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Dr Katie Louise LeggettSenior Lecturer
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Dr Pi-Chi ChenSenior Lecturer
Facilities
Study at ARU in Cambridge and use our dedicated Science Centre, home to specialist teaching spaces and research facilities.
Here, you'll find psychology labs for EEG, perception, neuroscience, biomarker analysis and social behaviour research. These facilities support practical learning and independent research, helping you develop the scientific skills for careers in psychology and related fields.
You'll also benefit from extensive library and IT resources.
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Study psychology in our state-of-the-art Science Centre in Cambridge.
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Use specialist equipment and learn more about the brain mechanisms involved in perception, attention and inhibition in the EEG lab.
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Examine how the body responds to a variety of stimuli or tasks using equipment such as wearable eye trackers.
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Observe participants’ behaviours through a CCTV monitoring system in the Social Behaviour Lab.
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Split your time between our Business School, and the School of Psychology, Sport & Sensory Sciences.
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![Atrium area in the Science Centre at Anglia Ruskin University, Cambridge]()
Study psychology in our state-of-the-art Science Centre in Cambridge.
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![An EEG procedure being conducted]()
Use specialist equipment and learn more about the brain mechanisms involved in perception, attention and inhibition in the EEG lab.
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![Tobii Pro 300TX eye-tracker equipment]()
Examine how the body responds to a variety of stimuli or tasks using equipment such as wearable eye trackers.
-
![Person wearing an EEG cap in a psychology lab]()
Observe participants’ behaviours through a CCTV monitoring system in the Social Behaviour Lab.
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![View of the Ashcroft Building and courtyard at ARU in Cambridge]()
Split your time between our Business School, and the School of Psychology, Sport & Sensory Sciences.