Daniel Williams: raising awareness of mental health

Daniel Williams

Daniel studied MSc Consumer Psychology at ARU in Cambridge and, as a graduate, has used his skills to create a high-profile marketing campaign that raised awareness of mental health issues.

As Marketing Campaign Manager at Norwich City Football Club, Daniel was lead creator of the club’s recent mental health campaign. The campaign featured a number of elements, including:

  • a short video, You are Not Alone, which has been viewed over 150 million times worldwide, and encourages fans to check on loved ones
  • a fictional line-up graphic that, rather than detailing the starting team, demonstrated mental health statistics and encouraged people to talk to their family and friends.

The video has helped to raise awareness and money for the UK suicide prevention charity, Samaritans. Meanwhile, the campaign was shared with 23 English Football League clubs to amplify the message nationally – and meaningfully support those in need.



At our Vice Chancellor’s Outstanding Alumni Awards, Daniel won the Alumni Rising Star Award for 2024.