Introduction
Studying Consumer Psychology at ARU
Gain an advanced understanding of consumer psychology and put yourself at the forefront of the discipline. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise in areas involving consumer behaviour.
Already have an ARU degree? You may be eligible for our Alumni Scholarship for students starting postgraduate courses.
Why Consumer Psychology at ARU?
- Learn from renowned academics in the field of consumer psychology.
- Access the most up-to-date knowledge – our research has been classified as world-leading and internationally significant in the Government’s 2021 Research Excellence Framework (REF).
- Join one of the very few European Master's courses in this area of psychology.
Gain a clear and in-depth understanding of consumer psychology by learning all aspects of brand marketing, behaviour change, behavioural economics, digital marketing, neuromarketing, nudging and much more.
You'll be taught about the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically, you'll learn about what captures consumers' attention and how their perception may be altered by different design elements, as well as factors that affect the consumer decision-making process.
Course options
Key facts
Entry Requirements
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Fees and Paying for University
Facilities and accreditation
Outstanding student support
Join our postgraduate student community and:
- benefit from award-winning learning facilities, including extensive library and IT resources
- learn from expert staff who will guide your research interests and career development
- receive full support from our Employability Service, while you're studying with us and after you graduate
- access support, should you need it, with study skills, health and wellbeing, and more.
Lecturers
Cathrine Jansson-Boyd
Professor of Consumer Psychology
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Magdalena Zawisza
Associate Professor
Viren Swami
Professor of Psychology
Peter Bright
Professor of Neuropsychology
Careers
This Master's degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The course is relevant to many industries such as marketing, PR, consumer insights, advertising, consumer research, marketing research and product development.
Consumer psychology is currently not commonly taught in the UK, so this degree will give you a distinctive edge in a job market that is often competitive.
The ARU Centre for Mind and Behaviour, and businesses that contribute to teaching on the course, may be able to offer opportunities for work experience or internships that can also help your CV stand out from the crowd.
Graduation doesn't have to be the end of your time with us. You might decide to continue your academic career and join a research programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.
Benefits of postgraduate study
Improve your employability, progress in your career, and take on an intellectual challenge with our flexible postgraduate degrees.
Postgraduate study at ARU