As part of the Eastern New Energy (ENE) Project Anglia Ruskin University (ARU), aimed to examine the opportunities for sales and technical support businesses to reduce their travel footprint.
The Eastern New Energy project is funded by the England European Regional Development Fund
The research explores via interviews with seven employees from the business, regarding their recent experiences when they could not travel due to Covid-19 and evaluates how a permanent reduction in face-to-face meetings with clients might affect the business in the long-term. The purpose to understand how employees managed their work and travel, to highlight outcomes and challenges of remote working and to recommend ways to make remote or hybrid working successful if implemented.
The employee responses of switching to remote working were largely positive. With this option having only been available on request pre-pandemic. The findings can be placed into two categories: innovation and new practices.
Trying out different ways to secure sales remotely, support their existing customers and communicate effectively with their teams, were consistently mentioned. This innovation was a crucial aspect of the adaption process. The absence of traveling provided more time to explore new tools and skills, aiding employees to better work independently from home.
New working practices adopted by individuals to adapt to more remote working and working from home were uncovered. Employees interviewed compared the advantages and disadvantages of working from home and what they learnt to from that experience. Most comments were positive in nature.
The results from this research expose advantages and disadvantages of traveling to work either full time or using a hybrid approach. The main recommendation to emerge from the findings is to focus on what has been found to work and allow new organisational competencies to emerge from that. Based on these findings it indicates that a return to business as usual, based on excessive travelling, can be avoided without damaging the business.
In summary, these factors can be crucial to remote working success:
However, it is important to recognise that full remote working is not without some issues which would need to be overcome. Employees found themselves needing to adjust to the absence of things which are only available in office, leading to the requirement of equipment procurement for employees at home. Team bonding and portraying of seller-client sentiment was also an issue with fully remote operations, suggesting that occasional or periodic travel is still crucial for working more effectively.