BA (Hons) Fashion Communication and Branding

How to apply Come to an Open Day

Introduction to our Fashion Communication and Branding degree

Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion journalism and PR, or fashion marketing and management and become a champion for sustainable fashion.

Meet your Course Leader

Stefán A. R. Orschel-Read is a practising menswear designer with more than a decade’s experience of running his own fashion brand.

Meet Stefán

In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.

Study our BA (Hons) Fashion Communication and Branding degree at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.

Course options

Course options

Key facts

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Entry requirements


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Fees and paying for university

Facilities and showcase

Industry-standard facilities

With our Fashion Communication and Branding degree, you’ll have access to all our facilities including:

  • dedicated fashion workshops with a variety of industrial sewing machines
  • Ruskin Gallery, a professional digital art gallery
  • Mac and PC suites equipped with the latest software including Adobe Creative suite
  • specialist printmaking workshop including etching, screen-printing and lithography
  • 3D workshops for physical media including wood, plastic, metal and clay
  • photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans
  • life drawing studio.

Futures Lab and workshop equipment

Our new digital workshop includes a variety of computer aided manufacturing machines, helping you learn up to date manufacturing and design processes as well as supporting many traditional techniques. These technologies include:

  • 3D printers and scanners - FDM printers; material-specific extruders; SLA Formlabs printers; SLS Formlabs Fuse1; structured light 3D scanners
  • 2D printing and cutting machines - laser cutters; Roland BN20 vinyl printer & cutter; Gerber substrate cutter; Mimaki TX300P sublimation printer.

Take a closer look

Our Creative Showcase shines a spotlight on what makes ARU creative and cultural – our spaces, places and people. Find out more about our community, the difference we make, the stories we tell, and the things that inspire us.

Meanwhile, Present is an exhibition that you curate for yourself. Explore the work of our graduating students in this eye-catching virtual degree show.


The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021).

As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a:

  • creative director
  • brand manager
  • retail manager
  • account manager (wholesale)
  • branding consultant
  • global supply chain manager
  • fashion buyer
  • fashion PR
  • journalist
  • fashion editor
  • stylist
  • visual merchandiser
  • trend forecaster
  • studio manager
  • product developer
  • colour developer.

You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.

Graduation doesn't have to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our MSc Marketing or Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.

Choose your specialism

Our innovative new Fashion Communication and Branding degree offers you the choice of three pathways: Luxury Branding, Fashion Journalism and PR, or Fashion Marketing and Management.

Apply for BA (Hons) Fashion Communication and Branding

Want to talk to someone?

Do you have a question that we haven't answered so far? Talk to our application experts. You can also ask our Student Ambassadors about life at ARU.

We're here Monday-Thursday 9am-5pm (please note we close at 3.30pm on the first and third Thursday of the month for staff training), and Friday 9am-4.30pm.

Life in Cambridge

Our friendly, bustling campus is a stone’s throw from the centre of Cambridge, often described as the perfect student city.

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Responsible fashion

You’ll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional able to implement and influence change in the fashion industry.