BA (Hons) Fashion Communication and Branding

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Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion journalism and PR, or fashion marketing and management.

Choose your specialism

Our innovative new course in Fashion Communication and Branding offers you the choice of three pathways: Luxury Branding, Fashion Journalism and PR, or Fashion Marketing and Management.

In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.

Study BA (Hons) Fashion Communication and Branding at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context.

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Facilities and showcase

Studios and work spaces

Visit our Creative Showcase site to explore campus facilities in more detail.

Industry-standard equipment

All our students have access to:

  • the full Adobe Creative suite
  • Apple iMacs
  • wide-format printers and scanners
  • vintage printmaking presses and a letterpress machine
  • a 3D workshop
  • a photography studio plus photography equipment, including digital cameras and lighting kits.

Our team of technical officers will be on hand to offer training and support.

Take a closer look

Our Creative Showcase shines a spotlight on what makes ARU creative and cultural – our spaces, places and people. Find out more about our community, the difference we make, the stories we tell, and the things that inspire us.

Meanwhile, Present is an exhibition that you curate for yourself. Explore the work of our graduating students in this eye-catching virtual degree show.


The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021).

As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a creative director, brand manager, retail manager, account manager (wholesale), branding consultant, global supply chain manager, fashion buyer, fashion PR, journalist, fashion editor, stylist, visual merchandiser, trend forecaster, studio manager, product developer, colour developer.

You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.

Graduation doesn't have to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our MSc Marketing or Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.

Register your interest in BA (Hons) Fashion Communication and Branding

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