Cassie Jones

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Senior Lecturer
Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Business, management and leadership , Marketing
Research Supervision:
Yes

Cassie is an academic with 18 years' experience of both practising and teaching marketing. Her experience consists of research and teaching across a variety of institutions and business contexts.

[email protected]

Background

A fellow of the Product Development Management Association and a practicing, UK based, Senior Lecturer in Marketing, Cassie Jones has been a Business Development Manager in industry as well as conducting academic research at the Universities of Cambridge, Manchester, City University and the University of Surrey. Historically her research interests have focused on New Product Development Management and New Service Development Management, but latterly her research has repositioned to examine the interplay between disability theory, marketing theory and the Arts. Focusing on whether the concept of inclusion exists for Disabled people within the development and operation of arts experiences. Over the last eighteen years Cassie has completed academic projects for the Home Office, Design Council, ESRC and EPSRC .

Research interests
  • The interplay between disability theory, marketing theory and the Arts.
  • Consumer behaviour within the arts
  • New Service Development
  • New Product Development

Historically Cassie’s research interests have focused on New Product Development Management and New Service Development Management. Academic projects have been completed for the Home Office, Design Council, ESRC and EPSRC.

Cassie’s current research deals with the interplay between disability theory, marketing theory and the Arts. Focusing upon whether the concept of inclusion exists for Disabled people within the development and operation of arts experiences.

Areas of research supervision
  • Health service and marketization
  • Consumer behaviour especially in emerging markets
  • Disability and marketing
  • New product development and new service development
  • Arts marketing
Teaching

Cassie manages and delivers the MSC Marketing, wherein she teaches Principles of Marketing Management. At undergraduate level she specializes in consumer behaviour and retail marketing, but also manages and teaches upon the first year module Principles of Marketing which has a cross campus and international cohort.

Qualifications
  • BA Geography University College London, PGCERTDIP ARU, MALT ARU, Fellow Product Development Association , Member Academy of Marketing
  • Areas of consultancy
  • New Product Development
  • New Service Development
  • Arts Marketing
  • Disability and Marketing
Research grants, consultancy, knowledge exchange
  • KEEP Project Papershrink limited ( December 2014 onwards)
  • KTP project with Raynors Foods (start date July 2009)
Selected recent publications

Kartik, D, Jones, C and Willis, R (forthcoming) 'To buy and more to buy: Shopping & Post Shopping Encounters of Indian Urban Youth' Marketing Intelligence and Planning.

Leech, D, Willis, R and Jones , C . (2011) Competition in a shrinking NHS Market. British Journal of Healthcare Management. Vol 17. issue 5. pp198-200.