Designed to develop present-day, practical skills and knowledge in digital marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. It will equip you to respond to ever-changing digital challenges and innovations, create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.
The BSc (Hons) Digital Marketing course has been designed to focus on real challenges, developments and issues in the digital marketing environment.
The flexible delivery of online learning resources and activities facilitated by digital marketing specialists and practitioners fits perfectly around a full-time job, wherever you are based. In addition, you'll frequently be required to put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress. Our new Learning Management System (LMS) offers plenty of interactive online learning activities and resources to foster a collaborative and supportive programme, augmented by online discussions, student blog writing, and critical reflection and analysis under the guidance of experienced tutors.
Students who successfully complete the degree will have the opportunity to gain additional professional recognition with the Institute of Direct and Digital Marketing (IDM). This involves additional exams for which extra fees apply. The degree is recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.
Throughout the degree course, you'll be assessed on your progress to check you are meeting the intended learning outcomes and you're engaging fully with each module. These will comprise:
The course is delivered by experienced practitioners who bring life to the theories and guide you in your personal development and the practical application of new theories, techniques and practices in your workplace. So you'll develop your confidence and competence in your job and make immediate impact at every step of your course.
Anglia Ruskin exceeded all my expectations. I have enjoyed every module and it relates so well to the world of work. The lecturers have been supportive, passionate about their teaching...
Successful completion of the course will equip you to undertake the role of a Digital Marketer, or any similar role in this field.
You may also wish to consider progressing to postgraduate study with our MSc Marketing.
Our Employability Service is here to help give you the best chance of landing the job you want. We'll help you improve your skills and bulk up your CV to improve your career prospects.
As a distance learning student, you'll still benefit from help and advice on CV writing, interview techniques, job hunting, and general careers advice.
To find out more please visit our careers advice page.
You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.
You can pay your fees in the following ways.
You can take out a tuition fee loan, which you won’t need to start repaying until after your graduate. Or alternatively, there's the option to pay your fees upfront.
We offer a fantastic range of ARU scholarships, which provide extra financial support while you’re at university. Some of these cover all or part of your tuition fees.
Most new undergraduate students can apply for government funding to support their studies and university life. This includes Tuition Fee Loans and Maintenance Loans. There are additional grants available for specific groups of students, such as those with disabilities or dependants.
Full-time, full-time with placement year undergraduate (3 years, 4 year extended, 4 years with placement)
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