BSc (Hons) Digital Marketing

How to apply

Introduction to Digital Marketing

Designed to develop present-day, practical skills and knowledge in digital marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. It will equip you to respond to ever-changing digital challenges and innovations, create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.

The BSc (Hons) Digital Marketing course has been designed to focus on real challenges, developments and issues in the digital marketing environment.

The flexible delivery of online learning resources and activities facilitated by digital marketing specialists and practitioners fits perfectly around a full-time job, wherever you are based. In addition, you'll frequently be required to put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress. Our new Learning Management System (LMS) offers plenty of interactive online learning activities and resources to foster a collaborative and supportive programme, augmented by online discussions, student blog writing, and critical reflection and analysis under the guidance of experienced tutors.

Students who successfully complete the degree will have the opportunity to gain additional professional recognition with the Institute of Direct and Digital Marketing (IDM). This involves additional exams for which extra fees apply. The degree is recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.

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Facilities and accreditation

Outstanding student support

Join our student community and:

  • learn from experienced tutors, who'll provide encouragement and feedback
  • benefit from a Distance Learning Facilitator, who's there to support you throughout your time at university
  • make full use of facilities including extensive library and IT resources
  • access support, should you need it, with study skills, careers advice, health and wellbeing, and more.


Successful completion of the course will equip you to undertake the role of a Digital Marketer, or any similar role in this field.

You may also wish to consider progressing to postgraduate study with our MSc Marketing.

Career advice

Our Employability Service is here to help give you the best chance of landing the job you want. We'll help you improve your skills and bulk up your CV to improve your career prospects.

As a distance learning student, you'll still benefit from help and advice on CV writing, interview techniques, job hunting, and general careers advice.

Apply now for BSc (Hons) Digital Marketing


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