Accredited by the Institute of Data & Marketing (IDM) & Chartered Institute of Marketing (CIM)
Hone your skills as a talented digital marketing professional with our IDM and CIM accredited Digital Marketer Degree Apprenticeship. Study for an honours degree in digital marketing while you work, with no tuition fees.
Designed to develop contemporary, practical skills and knowledge in Digital Marketing, underpinned by fundamental business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media.
It will equip you to respond to ever-changing digital challenges and innovations, to create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.
Develop practical skills and knowledge in digital marketing, underpinned by business and marketing principles. Ideal for apprentices working in small, medium or large organisations, our course will equip you to respond to ever-changing digital challenges and innovations and seize opportunities in globally competitive markets.
Our degree course has been designed to focus on real workplace challenges, developments and issues in the digital marketing environment.
You’ll put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress.
The course combines online learning and activities from sector specialists and practitioners, with a series of face-to-face workshops from our academic team. This blend of online and face-to-face learning fosters a collaborative and supportive programme, augmented by online discussions, blogs, critical reflection and analysis under the guidance of experienced tutors.
An apprenticeship is a job with training, combining practical experience with academic learning.
At least 20% of your contracted working hours will be classed as 'off-the-job'. This time will be dedicated to developing the knowledge and skills needed to meet the requirements of the apprenticeship, and therefore is not part of your usual work duties.
The off-the-job learning will be delivered through online University-led learning sessions and activities, one-day workshops, and practical learning experiences in your usual work setting.
The off-the-job learning for our Digital Marketer Degree Apprenticeship is delivered online, with workshops in Cambridge, Chelmsford and London.
You will be assessed at the end of each module you undertake (on-programme assessments) which will contribute towards the final award of your qualification.
You will also undertake an End Point Assessment (EPA) to complete your apprenticeship.
The EPA for this apprenticeship is integrated into the final on-programme assessments. Therefore, on successful completion of your degree, you will also complete the apprenticeship.
Upon successful completion you’ll gain accreditation with the Institute of Data and Marketing (IDM). The IDM is a world-renowned Institute offering relevant, practical learning, and professional qualifications. Accreditation of this course recognises that the syllabus is approved by the Institute and offers you the opportunity to take an additional IDM Certificate qualification.
The degree is also accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.
"ARU’s digital marketing degree apprenticeship has offered the unique opportunity to build a strong foundation of theoretical knowledge, whilst gaining practical experience. I couldn’t be more pleased with my experience thus far.”
Digital Marketer Degree Apprentice
"The digital marketer apprenticeship is supporting me to become an employee ready for modern careers.”
Digital Marketer Degree Apprentice
Upon successful completion of the apprenticeship you will have a BSc (Hons) Digital Marketing degree as well as a minimum of four years' relevant work experience. The skills, knowledge and experience you develop during the course will open up a wide range of roles in digital marketing and social media.
Some typical job titles for a Digital Marketer Degree Apprentice include: Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, Online and Digital Marketing Lead, Online and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer and Programmatic Executive.
In addition to the person specifications that have been set out by your employer, these are the entry requirements for the course.
*If you do not have the appropriate Level 2 Maths and English, you must ensure you complete these prior to the start of the course. For further details about which qualifications meet Level 2 requirements check the gov.uk website.
**We will also consider applicants with non-standard qualifications provided you have a significant amount of relevant experience, are well-supported by your employer, and demonstrate the ability to manage university-level study. This is with the exception of ESFA approved Level 2 Maths and English qualifications which are mandatory.
Due to national restrictions all universities in England, including ARU, are only able to provide face to face teaching on campus for a limited number of courses. Visit our restrictions page for details.
In response to the COVID-19 global pandemic the majority of our apprenticeship courses are being delivered online only using our established online learning systems. The provision offered is subject to change due to the possibility of further Government restrictions, however the University remains committed to delivering teaching and ensuring a COVID-19 secure environment for those that are on campus.
To apply for an apprenticeship, you need to have the support of your employer. If you already have the support of your employer or have any questions before talking to them, please do not hesitate to contact one of our apprenticeship experts who will be happy to help.
If you have any questions or would like to discuss any aspect of degree apprenticeships, then our dedicated Degrees at Work team are here to help. Get in touch today on the details above or take a look at our information for employers.
To be eligible to apply for one of our degree apprenticeships, you'll first need to be in a full-time position with one of our partner employers. Follow the links below to view our current vacancies and sign up to receive email alerts when new vacancies become available.