Work-based, part-time, degree apprenticeship undergraduate (4 years)
This course is delivered through blended learning: online through Canvas, our Learning Management System; work-based study; and attendance at workshops.
Develop practical skills and knowledge in digital marketing, underpinned by business and marketing principles. Ideal for apprentices working in SMEs and larger organisations, our course will equip you to respond to ever-changing digital challenges and innovations, and seize opportunities in globally competitive markets.
Find out more about teaching options and studying during COVID-19 in the Entry requirements section, below.
Our degree course has been designed to focus on real challenges, developments and issues in the digital marketing environment. It's aligned to the Level 6 Digital Marketer Degree Apprenticeship.
You’ll put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress.
The course combines online learning and activities from sector specialists and practitioners, with a series of face-to-face workshops from our academic team. This blend of online and face-to-face learning fosters a collaborative and supportive programme, augmented by online discussions, student blogs and critical reflection and analysis under the guidance of experienced tutors.
Apprentices who successfully complete the Degree gain accreditation with the Institute of Data and Marketing (IDM). The IDM is a world-renowned Institute offering relevant, practical learning, and professional qualifications, helping businesses build the skillsets to succeed in a constantly evolving industry landscape. Accreditation of this course recognises that the syllabus is approved by the Institute and offers its students the opportunity to take an IDM Certificate qualifications to enhance their employability.
The degree is also accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.
ARU are really excited to be able to offer the Digital Marketing Apprenticeship Degree. We've got a great line-up of modules for you to get your teeth into and some of the best tutors to guide you through it
I find the course relevant and up-to-date in terms of learning about current best practices in digital marketing. I find myself reflecting on my experience in marketing, and how I can apply the frameworks and strategies to my current role.
Throughout the course, we'll assess your progress to make sure you're meeting the intended learning outcomes and engaging fully with each module. These formative assessments help you to monitor and improve your initial-level performance as you advance through the module. They might include self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
The summative assessment, at the end of each module, lets you demonstrate that you've fulfilled the learning outcomes at each level and to the standard expected. These will include written reports, portfolios, presentations, and practical work-based projects.
Near-completion of this course triggers the integrated End Point Assessment (EPA), which completes the Degree Apprenticeship. This is integrated into the final module, Campaign Showcase. You will submit and present the campaign portfolio (which will includes your rationale, presentation of the live artefacts, critical analysis and reflection on relevant metrics and risk assessment) to a selected panel, followed by Q&A, which will allow you to showcase your knowledge, skills and work-based learning.
You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.
* Applications without a Level 3 are considered on their individual merits on a case by case basis. Those wishing to apply with experiential learning may be required to demonstrate their academic potential by writing an essay.
Studying during COVID-19
Due to national restrictions all universities in England, including ARU, are only able to provide face to face teaching on campus for a limited number of courses. Visit our restrictions page for details.
In response to the COVID-19 global pandemic the majority of our apprenticeship courses are being delivered online only using our established online learning systems. The provision offered is subject to change due to the possibility of further Government restrictions, however the University remains committed to delivering teaching and ensuring a COVID-19 secure environment for those that are on campus.
Read this institution's report