Information for employers
Develop digital marketing talent in your organisation with our Digital Marketer Degree Apprenticeship: a cost-effective way to develop aspiring marketers or retain experience to maximise the effectiveness of your digital marketing.
This apprenticeship will develop talent for roles including Digital Marketing Executive/Officer, Digital/Social Media Executive, Digital Marketing Campaign Manager and Online and Digital Marketing Lead. You may wish to create a new role within your organisation to attract fresh talent or develop your existing staff.
Degree apprenticeships are a smart investment. You can reinvest Apprenticeship Levy funds to cover the cost of the apprenticeship, or receive funding support from the government.
If you operate in England and your annual payroll is over £3 million, you pay a levy of 0.5% of your payroll into a levy account.
The cost of the Digital Marketer programme for levy paying employers is £21,000 and this can be covered in full using the non-refundable funds in your levy account. If you exhaust the funds in your levy account, then the government will pay 95% of the outstanding fees and you will need to pay the remaining 5%.
If your organisation is not required to pay the levy, you will pay only 5% of the cost of the apprenticeship programme while the government pays the remaining 95%. The cost of the Digital Marketer programme for non-levy paying employers is just £1,050.
For more about the Apprenticeship Levy, and to find out about any additional incentive payments for hiring a new apprentice from the government, please visit the key information section on our Degree apprenticeships for employers page.
Our team of dedicated consultants can talk you through the detail.
“Apprenticeships are a key to unlocking growth; growth in young people, businesses and the nation.”
David Smart
Managing Director, Softwerx Ltd
“We are over the moon with the value that our first apprentices have brought to the table in such a short period of time. We are looking forward to expanding our team using this method in the future.”
John Parnell
Managing Director, Generate Leads Online Ltd
“Being involved in ARU’s digital marketer apprenticeship has given us a unique opportunity to bypass often outdated recruitment processes, and instead invest in an individual’s future from day one.”
James Macnamara
Operations Director, Blink
The course combines online learning and activities from sector specialists and practitioners, with a series of face-to-face workshops from our academic team. This blend of online and face-to-face learning fosters a collaborative and supportive programme, augmented by online discussions, student blogs and critical reflection and analysis under the guidance of experienced tutors.
20% of their learning will be classed as ‘off the job’, which means that they'll be learning during normal working hours either in their place of work or outside – but not part of their normal working duties.
As an employer your business sets out the person specifications for the role, but the apprentice will need to meet our entry requirements to be accepted onto the course. You can view the full entry requirements on our apprentice course page.
Our team of dedicated consultants can talk you through the detail.
Our dedicated apprenticeship team is on hand to help you attract the best candidates for your organisation. We can help with:
Our consultants will also be happy to support you in determining the suitability of the candidates you receive.
If you'd like to know more about the apprenticeship, have a current employee in mind or are thinking of recruiting an apprentice for your business, our designated team of experts are here to support you at every step. Get in touch today.