Dr Sandra Selmanovic

Senior Research Fellow

Faculty:Faculty of Business and Law


Location: Cambridge

Areas of Expertise: Business, management and leadership , International Business , Economics , Enterprise

Research Supervision:Yes

Sandra's areas of expertise are innovation studies, institutional theory and international business. Her current research interests are in the areas of innovation policy, institutional transfers, digitalisation of work and the economy, the impact of digitalisation on society and digitalisation for development.



Sandra is a research fellow and subject area manager (Work and the Economy) at the Bavarian Research Institute for Digital Transformation in Munich, Germany. Since 2010, she has taught a wide range of modules in the areas of international business and economics at ARU and internationally and performed various managerial roles, such as Course Leader, Deputy Head of Department of Economics and International Business and Head of School of Management in the Faculty of Business and Law.

Sandra has gained work and research experience in the areas of innovation management and policy in various international organisations throughout Europe. She has led several consultancy projects for the British government in the area of innovation policy and small and medium sized enterprises and has substantial experience in managing international collaborative agreements with partner universities, private and public sectors.

Research interests

  • Innovation policy
  • Digital transformation
  • Development economics
  • Institutional theory
  • Institutional transfers
  • Intercultural studies

Areas of research supervision

  • Innovation policy
  • Digital transformation
  • Development economics
  • Institutional theory
  • Institutional transfers
  • Intercultural management


  • PhD Innovation Studies, ARU
  • MSc International Business and Economics (distinction), ARU
  • MA Business Administration (distinction), University of Applied Sciences Landshut, Germany
  • PGCE Learning and Teaching in Higher Education, ARU

Memberships, editorial boards

  • American Economic Association
  • Academy of Management
  • World Interdisciplinary Network for Institutional Research
  • Centre for Pluralist Economics (ARU)
  • Royal Society of Arts
  • Senior Fellow of Higher Education Academy 

Research grants, consultancy, knowledge exchange

  • Consultant, United Nations Conference on Trade and Development, business facilitation and policy transfer
  • Consultant, Essex County Council, Innovation 50 Project and Essex Patent Map

Selected recent publications

Selmanovic, S. and Hayman, A., 2018. Supporting innovation in small-and medium-sized enterprises in Essex (UK) – an institutional perspective. In: WINIR (World Interdisciplinary Network for Institutional Research). Hong Kong, China, September.

Drydakis, N., Sidiropoulou K., Patnaik S., Selmanovic S., and Bozani V., 2018. Masculine vs Feminine Personality Traits and Women’s Employment Outcomes in Britain: A Field Experiment. International Journal of Manpower, Emerald Publishing, 39(4): 621-630.

Selmanovic, S., 2016. Good governance and innovation performance in developing countries: the relevance of informal institutions for policy transfer. In: WINIR (World Interdisciplinary Network for Institutional Research) 3rd Conference on Institutions and Human Behaviour. Boston, United States, September.

Selmanovic, S. and MacDonald P., 2016. Inventive Activity in Essex: A Regional Patent Data Analysis. Essex Patent Map Consultancy Project. Cambridge (UK): May 2016.

Achachi, H., Amor, Z., Dahel-Mekhancha, C., Bouabid, H., Cherraj, M., Selmanovic, S. and Lariviere, V., 2016. Factors affecting researchers' collaborative patterns: A Case Study from Maghreb Universities. Canadian Journal of Information and Library Science. 40(3), pp. 234-253.

Mishrif, A. and Selmanovic, S., 2010. E-government in the Middle East and North Africa: The Role of International Organizations in the Experience of Egypt and Morocco. 2010 International Conference on Public Administration (ICPA 6th). Canberra, Australia, pp. 905-926, October.