Dr Sandra Selmanovic

Head of School of Management

Faculty:Faculty of Business and Law


Location: Cambridge

Areas of Expertise: Business, management and leadership , International Business , Economics

Sandra is a Principal Lecturer in International Business and a member of the Centre for Pluralist Economics. She is passionate about teaching and research in the areas of International Business and Innovation Studies.



Sandra has been teaching at Anglia Ruskin University since 2010, advancing from an Associate Lecturer to Principal Lecturer, Deputy and Head of Department (Economics and International Business) and in July 2019 she took up the role of Head of School of Management. In her roles as course leader, manager and international partnerships ambassador, Sandra has substantially contributed to curriculum development, delivery and management.

Prior to joining ARU, Sandra had gained work and research experience in the areas of innovation management and policy in various international organisations throughout Europe. She has led various consultancy projects in the area of innovation policy and small-and medium-sized enterprises for the British government and has extensive experience in managing international collaborative agreements with partner universities, the private and public sectors

Research interests

  • Innovation policy
  • Digital transformation
  • Development economics
  • Institutional theory
  • Institutional transfers
  • Intercultural studies

Areas of research supervision

  • Innovation policy
  • Digital transformation
  • Development economics
  • Institutional theory
  • Institutional trasnfers
  • Intercultural management


  • PhD Innovation Studies, ARU
  • MSc International Business and Economics (distinction), ARU
  • MA Business Administration (distinction), University of Applied Sciences Landshut, Germany
  • PGCE Learning and Teaching in Higher Education, ARU

Memberships, editorial boards

  • American Economic Association
  • Academy of Management
  • World Interdisciplinary Network for Institutional Research
  • Centre for Pluralist Economics (ARU)
  • Royal Society of Arts
  • Senior Fellow of Higher Education Academy 

Research grants, consultancy, knowledge exchange

  • Consultant, United Nations Conference on Trade and Development, business facilitation and policy transfer
  • Consultant, Essex County Council, Innovation 50 Project and Essex Patent Map

Selected recent publications

Selmanovic, S. and Hayman, A., 2018. Supporting innovation in small-and medium-sized enterprises in Essex (UK) – an institutional perspective. In: WINIR (World Interdisciplinary Network for Institutional Research). Hong Kong, China, September.

Drydakis, N., Sidiropoulou K., Patnaik S., Selmanovic S., and Bozani V., 2018. Masculine vs Feminine Personality Traits and Women’s Employment Outcomes in Britain: A Field Experiment. International Journal of Manpower, Emerald Publishing, 39(4): 621-630.

Selmanovic, S., 2016. Good governance and innovation performance in developing countries: the relevance of informal institutions for policy transfer. In: WINIR (World Interdisciplinary Network for Institutional Research) 3rd Conference on Institutions and Human Behaviour. Boston, United States, September.

Selmanovic, S. and MacDonald P., 2016. Inventive Activity in Essex: A Regional Patent Data Analysis. Essex Patent Map Consultancy Project. Cambridge (UK): May 2016.

Achachi, H., Amor, Z., Dahel-Mekhancha, C., Bouabid, H., Cherraj, M., Selmanovic, S. and Lariviere, V., 2016. Factors affecting researchers' collaborative patterns: A Case Study from Maghreb Universities. Canadian Journal of Information and Library Science. 40(3), pp. 234-253.

Mishrif, A. and Selmanovic, S., 2010. E-government in the Middle East and North Africa: The Role of International Organizations in the Experience of Egypt and Morocco. 2010 International Conference on Public Administration (ICPA 6th). Canberra, Australia, pp. 905-926, October.