#TuesdayTip: learn from the EU on science communication

Research and Innovation Development Office

Category: #tuesdaytip

7 March 2017

If you've ever had exciting results to share with the world, you'll have been faced with the problem of how to share them.

Sure, you publish an article or two, but what if your real audience is the general public? Or policy-makers? Or some other group? Outreach and engagement are important ways to share your data, especially in an impact-focused funding landscape. If your work has results visible in the 'real world', it's easier to persuade a funder that you will generate impact with their money. It's a conversation that comes up in our Research Funding Observatory seminars regularly, and while some researchers are intuitively very skilled at communicating science, others need help.

Being a major funder of research, the European Commission is keen to see its money going to good use. It can be really exciting for researchers and the public if part of a project involves telling the world about the science and results being generated by the work; think of Brian Cox and CERN! Well, in order to help the academic community share science with the world, the EU has created The EU Guide to Science Communication, a series of video clips explaining all different aspects of science communication, from what it is, to how to understand your audience, to how to get the media involved.

While you may not feel like this is aimed at you, especially if you're not a scientist per se, the principles are the same for any discipline, and you should take advantage of this fantastic resource!


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