Dr Ricardo Lemos Pimenta

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Lecturer
Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Entrepreneurship and technology startups , Marketing , Tourism , Sustainability
Research Supervision:
Yes

As a Lecturer and Researcher in Sustainable Business and Sustainability at Anglia Ruskin University (ARU), I am dedicated to inspiring future leaders to integrate sustainability into their personal and professional lives. My work bridges the gap between theory and practice: my research and teaching focus on aligning individual and organizational goals with the UN Sustainable Development Goals (SDGs). Through hands-on leadership, I empower both individuals and businesses to develop robust strategies that allow them to thrive sustainably. I am deeply passionate about people development and committed to creating a more equitable and sustainable future for all.

Email: [email protected]

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Background

Dr Ricardo is a passionate sustainability specialist and lecturer at Anglia Ruskin University (ARU). He bridges the gap between theory and practice through research, consultancy, and teaching. His focus areas include sustainable business, strategy, marketing, tourism and hospitality, and people development. Ricardo has extensive experience across academia and industry, having worked as an engineer, business consultant, and personal coach. He is multilingual and excels in cultural transformation, collaboration, and stakeholder engagement. Ricardo is committed to advancing sustainability in both business and society. He actively volunteers and participates in conferences to promote sustainable practices.

Spoken Languages
  • Portuguese (Fluent)
  • Italian (Professional level)
  • Spanish (Professional level)
Research interests
  • Sustainability
  • Business Management
  • Tourism and Hospitality
  • Marketing
  • Events
  • Stakeholder Management

Areas of expertise

  • Entrepreneurship and Technology Startups
  • Management
  • Marketing
  • Strategy
  • Tourism, Hospitality and Sustainability
Areas of research supervision

Masters and PhD:

  • Sustainability
  • Sustainable Tourism and Hospitality
  • Relationship Marketing
  • Stakeholder Management
  • Strategy
Teaching
  • Marketing Communications
  • Sustainable Tourism and Hospitality Management
  • Specialist Events Planning
  • Business Essentials
  • Principles of Digital Marketing
  • Principles of Sales and Marketing
  • International Marketing and Brand Management
  • Management & Strategy
  • Entrepreneurship and Strategy
  • Business Planning
  • Tourism and Events Management
  • Organisational Psychology in Social Context
  • Retail and Experiential Marketing
  • The Reflexive and Empathetic Entrepreneur
  • The Entrepreneur Journey
Qualifications
  • PhD in Sustainable Business
  • MSc in Development, Technologies, and Society
  • Masters in Marketing
  • MBA in Business for Engineers
  • BEng Mechanical Engineering
  • Level 3 Engineering
Memberships, editorial boards
  • British Academy of Management
  • Academy of Marketing
  • Development Studies Association
Research grants, consultancy, knowledge exchange

British Council – Climate Skills Global Collaboration Grant (2026) - Funded project on green skills, youth employability and community-based entrepreneurship in the UK and Brazil (with UFRA) - £50,000.00

Masters research scholarship from CAPES – Brazil - £ 5,000.00

Selected recent publications

Pimenta, R. L.; Mattedi, A. P. - Convergências entre os circuitos turísticos de minas gerais e a teoria de desenvolvimento sustentável de Sachs [Convergences between the tourism circuits of Minas Gerais in Brazil and Sachs’ sustainable development theory]. Turismo: Estudos & Práticas (UERN), Mossoró/rn, v. 9 (1), 1-25, 2020. [ISSN 2316-1493].

Media experience

Guest in the Exquisite Education Podcast at Anglia Learning and Teaching