Ricardo Lemos Pimenta

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Lecturer and Researcher
Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Entrepreneurship and technology startups , Marketing , Strategy , Sustainability

As a Lecturer and Researcher in Sustainable Business and Sustainability at Anglia Ruskin University, Ricardo inspires future leaders to integrate sustainability into their personal and professional lives. His research and teaching focus on aligning individual and organisational goals with SDGs. Ricardo bridges theory and practice through hands-on leadership and coaching, empowering individuals and businesses to thrive sustainably. He is passionate about people development and believes in creating a more sustainable future for all.

Email: [email protected]

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Background

Ricardo Lemos Pimenta is a passionate sustainability specialist and lecturer at Anglia Ruskin University (ARU). He bridges the gap between theory and practice through research, consultancy, and teaching. His focus areas include sustainable business, strategy, marketing, and people development. Ricardo has extensive experience across academia and industry, having worked as an engineer, business consultant, and personal coach. He is multilingual and excels in cultural transformation, collaboration, and stakeholder engagement. Ricardo is committed to advancing sustainability in both business and society. He actively volunteers and participates in conferences to promote sustainable practices.

Spoken Languages
  • Portuguese (Fluent)
  • Italian (Professional level)
  • Spanish (Professional level)
Research interests
  • Sustainable Business
  • Sustainable Tourism
  • Marketing One-to-One
  • Stakeholder Management
Areas of research supervision
  • Undergraduate Major Projects
  • Postgraduate Major Projects
Teaching
  • International Marketing and Brand Management
  • Strategic Management
  • Entrepreneurship and Strategy
  • Business Planning
  • Tourism and Events Management
  • Organisational Psychology in Social Context
  • Retail and Experiential Marketing
  • The Reflexive and Empathetic Entrepreneur
  • The Entrepreneur Journey
Qualifications
  • PhD in Sustainable Business - Sep/2025
  • MSc in Development, Technologies, and Society - 2017
  • Master’s in marketing - 2014
  • MBA in Business for Engineers - 2006
  • BEng Mechanical Engineering - 2002
  • Level 3 Engineering - 1996
Memberships, editorial boards
  • British Academy of Management
  • Regional Studies Association
Research grants, consultancy, knowledge exchange

Master's scholarship from the Coordination for the Improvement of Higher Education Personnel (CAPES) – Brazil - £ 5,000.00

Selected recent publications

Pimenta, R. L.; Mattedi, A. P. - Convergências entre os circuitos turísticos de minas gerais e a teoria de desenvolvimento sustentável de Sachs [Convergences between the tourism circuits of Minas Gerais in Brazil and Sachs’ sustainable development theory]. Turismo: Estudos & Práticas (UERN), Mossoró/rn, v. 9 (1), 1-25, 2020. [ISSN 2316-1493].

Media experience

Guest in the Exquisite Education Podcast at Anglia Learning and Teaching