Dr pamela-watson-bateman

Senior Lecturer in Tourism & Marketing

Learning Lead for School of Management

Faculty:Faculty of Business and Law

Location: Cambridge

Areas of Expertise: Business Management , Events Management , Marketing , Strategy , Tourism

Research Supervision:Yes

After a career in sales and marketing in the tourism and airline industries in Australia, I entered academia in 1993, and have subsequently taught a range of management and marketing subject areas, both in Australia and the UK. 

Background

My 80,000 word Masters dissertation investigated the early impacts of internet booking in the tourism industry, and the strategic changes required for organisations to stay relevant in the turbulent marketplace of the late 1990s. 
 
My doctoral thesis was an on-line ethnography which analysed the community that developed around a food blog, and identified links between the bloggers and their readers and how this could be explained using Social Identity Theory. The findings gave recommendations to the restaurant industry regarding the changed environment created by social media, and the need for the industry to embrace new channels of communication with their customers. 

Spoken Languages

English

Research interests

  • Revenue Management in aviation
  • Serious Leisure (Stebbins, 1996) 
  • Responsible Business & the Circular Economy 
  • Tourism & Aviation Marketing 

Areas of research supervision

  • Marketing 
  • Strategy 
  • Tourism 
  • Hospitality 
  • Aviation 
  • Leisure 

Teaching

  • Tourism & Events Field Study  
  • Essentials of Marketing Research 
  • Current Themes in Marketing 
  • Marketing Planning P/G 
  • Strategic Marketing Management P/G 

Qualifications

  • B.Bus (Double Major in Management & Marketing) University of Technology, Sydney 
  • Grad Dip Tourism Management University of Canberra 
  • MA by Research (Tourism Marketing) University of Canberra 
  • PGDip HE (Teaching & Learning) Macquarie University, Sydney 
  • PhD Bournemouth University

Memberships, editorial boards

  • Member of the Chartered Management Institute (MCMI) 
  • Member of the Chartered Institute of Marketing (MCIM) 
  • Senior Fellow of the Higher Education Academy (SFHEA)

Selected recent publications

Morgan, M. & Watson P. 2007.  Resource Guide to Extraordinary Experiences. HLST Network of the UK Higher Education Academy http://www.hlst.heacademy.ac.uk/resources/guides/extraexperiences.html 

Morgan, M. & Watson, P. 2007.  Unlocking the shared experience: the uses of netnography in consumer experience research in Kozak, M. (Ed). Researching the tourist experience. Routledge. 

Watson, P. Morgan, M. & Hemmington, N.  2008. Drama in the Dining Room: theatrical perspectives on the food service encounter. Journal of Food Services. Vol. 19, No. 2. pp. 111-118. DOI: 10.1111/j.1745-4506.2008.00090.x 

Morgan, M., P Watson & N. Hemmington. 2007. Online Communities and the Sharing of Extraordinary Restaurant Experiences. Journal of Food Services. Vol. 19. No. 6. pp 289-302.  

DOI: 10.1111/j.1748-0159.2008.00110.x 

Watson, P. 2008. "The Pro vs. the Punter": Understanding the Meal Experience from the Perspectives of the Reviewer and the Skilled Amateur.  Sixth International Conference on Culinary Arts and Sciences (ICCAS 08) Global, National and Local Perspectives. Stavanger, Norway.23rd – 27th June, 2008. 

Watson, P.   2008.  Insights into Tourism and Hospitality Experiences using Netnography. The 4th World Conference for Graduate Research in Tourism, Hospitality & Leisure. 22nd -27th April, 2008. Antalya, Turkey. 

Watson, P.   2008.  Insights into Tourism and Hospitality Experiences using Netnography. Exploring Tourism II: Issues in PhD Research. 29th -30th May, 2008. Bournemouth, UK. 

Lugosi, P. Janta, H. & Watson, P. 2012. Investigative Management and Consumer Research on the Internet. International Journal of Contemporary Hospitality Management. Vol 24 No. 6. 

Recent presentations and conferences

Watson, P. 2010. An analysis of an online food blog: a community of consumption. 5th World Conference for Graduate Research in Tourism Hospitality and Leisure, pp. 501-518. Cappadocia, Turkey. 25th- 30th May, 2010. 

Watson-Bateman, P. 2015. Food Blogs and Social Identity for Members of “Foodie Tribes”. Conference Paper. Food in Society Conference. University of Helsinki, Finland. 03 – 06 May, 2015. 

Clemson, D. J. & Watson-Bateman, P. J. 2019. Activist Strategies: Getting Past Peripheral Participation… and Empowering Reluctant Researchers.  Association of Colleges Research Conference, 01 May 2019, London.