After a career in sales and marketing in the tourism and airline industries in Australia, I entered academia in 1993, and have subsequently taught a range of management and marketing subject areas, both in Australia and the UK.
Background
My 80,000 word Masters dissertation investigated the early impacts of internet booking in the tourism industry, and the strategic changes required for organisations to stay relevant in the turbulent marketplace of the late 1990s.
My doctoral thesis was an on-line ethnography which analysed the community that developed around a food blog, and identified links between the bloggers and their readers and how this could be explained using Social Identity Theory. The findings gave recommendations to the restaurant industry regarding the changed environment created by social media, and the need for the industry to embrace new channels of communication with their customers.
Spoken Languages
English
Research interests
- Revenue Management in aviation
- Serious Leisure (Stebbins, 1996)
- Responsible Business & the Circular Economy
- Tourism & Aviation Marketing
Areas of research supervision
- Marketing
- Strategy
- Tourism
- Hospitality
- Aviation
- Leisure
Teaching
- Tourism & Events Field Study
- Essentials of Marketing Research
- Current Themes in Marketing
- Marketing Planning P/G
- Strategic Marketing Management P/G
Qualifications
- B.Bus (Double Major in Management & Marketing) University of Technology, Sydney
- Grad Dip Tourism Management University of Canberra
- MA by Research (Tourism Marketing) University of Canberra
- PGDip HE (Teaching & Learning) Macquarie University, Sydney
- PhD Bournemouth University
Memberships, editorial boards
- Member of the Chartered Management Institute (MCMI)
- Member of the Chartered Institute of Marketing (MCIM)
- Senior Fellow of the Higher Education Academy (SFHEA)
Selected recent publications
Morgan, M. & Watson P. 2007. Resource Guide to Extraordinary Experiences. HLST Network of the UK Higher Education Academy http://www.hlst.heacademy.ac.uk/resources/guides/extraexperiences.html
Morgan, M. & Watson, P. 2007. Unlocking the shared experience: the uses of netnography in consumer experience research in Kozak, M. (Ed). Researching the tourist experience. Routledge.
Watson, P. Morgan, M. & Hemmington, N. 2008. Drama in the Dining Room: theatrical perspectives on the food service encounter. Journal of Food Services. Vol. 19, No. 2. pp. 111-118. DOI: 10.1111/j.1745-4506.2008.00090.x
Morgan, M., P Watson & N. Hemmington. 2007. Online Communities and the Sharing of Extraordinary Restaurant Experiences. Journal of Food Services. Vol. 19. No. 6. pp 289-302.
DOI: 10.1111/j.1748-0159.2008.00110.x
Watson, P. 2008. "The Pro vs. the Punter": Understanding the Meal Experience from the Perspectives of the Reviewer and the Skilled Amateur. Sixth International Conference on Culinary Arts and Sciences (ICCAS 08) Global, National and Local Perspectives. Stavanger, Norway.23rd – 27th June, 2008.
Watson, P. 2008. Insights into Tourism and Hospitality Experiences using Netnography. The 4th World Conference for Graduate Research in Tourism, Hospitality & Leisure. 22nd -27th April, 2008. Antalya, Turkey.
Watson, P. 2008. Insights into Tourism and Hospitality Experiences using Netnography. Exploring Tourism II: Issues in PhD Research. 29th -30th May, 2008. Bournemouth, UK.
Lugosi, P. Janta, H. & Watson, P. 2012. Investigative Management and Consumer Research on the Internet. International Journal of Contemporary Hospitality Management. Vol 24 No. 6.
Recent presentations and conferences
Watson, P. 2010. An analysis of an online food blog: a community of consumption. 5th World Conference for Graduate Research in Tourism Hospitality and Leisure, pp. 501-518. Cappadocia, Turkey. 25th- 30th May, 2010.
Watson-Bateman, P. 2015. Food Blogs and Social Identity for Members of “Foodie Tribes”. Conference Paper. Food in Society Conference. University of Helsinki, Finland. 03 – 06 May, 2015.
Clemson, D. J. & Watson-Bateman, P. J. 2019. Activist Strategies: Getting Past Peripheral Participation… and Empowering Reluctant Researchers. Association of Colleges Research Conference, 01 May 2019, London.