Nicola Cade

Lecturer in Marketing and Management. Postgraduate Course Portfolio Leader

Faculty:Faculty of Business and Law


Location: Cambridge

Areas of Expertise: Business Management , Business, management and leadership , Events Management , Marketing , Research methodology , Tourism

Nicola Cade is a lecturer in Marketing and Management at ARU and the Postgraduate Portfolio Leader for the School of Management. She is also a PhD student at King's College, London.

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Kings College Academia



Nicola is an alumni of ARU having previously studied Tourism Management for her undergraduate degree and taken her MPhil at ARU. Her expertise is in tourism and events management and she teaches these alongside other various subjects within the faculty of business and law, including teaching innovation and entrepreneurship and marketing.

Nicola is currently studying for her PhD at King's College, London. Her research interest is Rio de Janiero's mega-events and the impact of the favela communities. Her research explores how Rio's mega-events impacted a specific favela community through the theoretical lens of cultural trauma.

Research interests

  • Mega-events
  • Favela tourism
  • Dark tourism
  • Cultural trauma
  • Resilience
  • Social Capital
  • Cultural and Heritage Tourism
  • Slow Tourism/Events


  • Events and tourism policy - level 6
  • Live events project - level 6
  • Specialist events planning - level 5
  • Current issues in events - level 6
  • Live events management - level 5
  • Undergraduate Major Project - Events Management - level 6
  • Innovation and entrepreneurship - level 7


  • Doctoral research student (King's College, London 2019-present) Investigating the cultural trauma of favela communities in Rio de Janeiro affected by mega-event (Olympics) plans and policies
  • Master of Philosophy (ARU 2019) Thesis titled: Transformational resilience, resistance and social change: The role of creative social legacy initiatives in Rio's favelas
  • BA (Hons) Tourism Management (ARU 2016)

Memberships, editorial boards

  • Events Management Journal - ECR Editorial Board

Selected recent publications

  • Everett, S., Cade, N., Hunt, A., Lock, D., Lupton, K., and McDonald, S. (2020). The Tourism, Hospitality and Events Student's Guide to Study and Employability. London: Sage.
  • Cade, N., Everett, S., and Duignan, M. (2019). 'Leveraging digital and physical spaces to 'de-risk' and access Rio's favela communities'. Tourism Geographies. DOI:10.1080/14616688.2019.1571099
  • Duignan, M., Everett, S., Walsh, L., and Cade, N. (2018). 'Leveraging physical and digital liminoidal spaces: the case of the #EATCambridge festival'. Tourism Geographies. Vol.20(5), pp.858-879, DOI: 10.1080/14616688.2017.1417472