Dr Jan Storgards

Sector Lead for Digital and Creative Industries;

Director, REACTOR

Faculty:Faculty of Arts, Humanities and Social Sciences

Location: Cambridge

Areas of Expertise: Knowledge transfer , Software development , Computer games , Information and communications technology , Entrepreneurship and technology startups , European and regional funding , Company cluster development

Jan’s role at ARU is about keeping Anglia Ruskin University as a key player in digital and creative sectors by working closely with technology startups/SMEs and larger enterprises, connecting industry to ARU academics.

Twitter: @storgards

Email: jan.storgards@anglia.ac.uk


Before joining ARU, Jan worked his way up the cluster development and start-up ladder as an entrepreneur. He is founder and CEO of the sports software start-up company - Suunto Software Solutions. Since then, he has worked on over 300 IT Startups in different roles, and 150 development and research projects. He has built a company from scratch, and developed many more.

Although he has worked across a range of digital technology industries, he has particular experience working with early stage technology companies and wearables, sports software, digital games, health and finance to name a few sectors.

Spoken Languages

  • Finnish (native)
  • English
  • Spanish
  • Swedish
  • German

Research interests

  • Investment readiness
  • Boundary objects
  • Entrepreneurship and early stage technology companies
  • Brand equity
  • Games development
  • Positivism and interpretivism approaches


  • 2015-2016: Honorary Research Fellow, Anglia Ruskin University
  • 2015-2015: University of Cambridge, Cambridge Judge Business School, Visiting Research Fellow, Entrepreneurship Centre
  • 2006-2011: Aalto University, DSc. (Doctor of Science), Information Systems Science
  • 2009-2010: Ludwig- Maximilians Universität München, Visiting Scholar, Video games, business models
  • 2009-2009: Warwick Business School, Visiting Scholar, Software development practices in organisations, Video games.
  • 2009-2010 Aalto University, Bit Bang
  • 1999-1999: Aalto Executive Education, Post graduate studies, Diploma in Corporate finance.
  • 1996-1997: UNED, Master of Telecommunication.
  • 1996: Master in Central European Management Studies, Prague School of Economics
  • 1991-1998: Turku School of Economics, M.Sc., Information systems science.
  • 1994-1995 Master in Scandinavian Industrial Design Management

Research grants, consultancy, knowledge exchange

Director, REACTOR, 2016-2019, 1m£

Director, responsible for raising the funds and implementation:

Brands: Playa Game Industry Hub

Venture Gym (accelerator), LevelUp (incubator)

Game Brewery - acceleration program for game studios - 250k€

Game Cluster - Game industry development program - 400 k€

GAHWA - Games and Apps for Health and wellbeing - 500k€

CR-Play, FP7 Innovative games technology for creating real world 3D assets - 150 k€ (3,5m in total)

Access135 - Gamified mobile applications for tourism - a collaborative project with Google Finland. - 500 k€

Entrepreneur-SHIP: A festival for student entrepreneurship and policy making - 50 k€

Start-up & Spin-off Factory - Start-up accelerator program >40 companies - 460 k€

Investor network for innovations: an investor fund development program for high-growth ICT startups - 150 k€

SOTE-ICT - Social&Healthcare ICT program >10 companies, hospital, public entities (cities) - 500 k€

Smart Systems and Services of the Future: IoT and the industrial internet - 100 k€

Expert, Horizon2020 SME Instrument - assessing grant funding applications, reviewing projects for European Commission, Phase 1 (50k€ and Phase 2 (up-to 1.5m€)

CEO, Founder, 2m€ for Suunto Software Solutions R&D projects

Mobilife, FP6, - CORDIS Integrated Project: Life goes mobile (2004-2006) - 220k€ (9.7m€ in total)

Selected recent publications

The Department for Business, Energy and Industrial Strategy. East of England Science and Innovation Audit (BEIS SIA EoE), 2017.

Storgårds Jan, 2011, Doctoral thesis: Brand Equity of Digital Games – The Influence of Product Brand and Consumer Experience as Sources of Unique Value.

Essay V. Nandhakumar, J., Panourgias, N., Storgårds J.H., 2010, Any good ideas? Developers' insights into the development process of game ideas in digital game studios.

Ainoa, Juha - Zhang, He - Kaskela, Antti, Lahti, Lauri, Saarikoski, Nina, Storgårds, Jan 2009. 'Future of Living - The Future of Telecommunication and Networks'. In: Bit Bang: Rays to the Future. Aalto University of Technology.

Boda, Kernchen, Moessner, Davalos, Storgårds, Sutterer, Giuliani, 2005. Developing context-aware and personalized multimodal applications in the MobiLife EU project. IST project IST-2004-511607 MobiLife proceedings.

Brace, William - Ruotsalo, Tuukka - Storgårds, Jan - Villi, Mikko - Xiao, Yu (2009) 'Life Unwired - The Future of Telecommunication and Networks'. In: Bit Bang: Rays to the Future (eds. Neuvo, Yrjö & Ylönen, Sami). Espoo: Helsinki University of Technology.

Bragge, J., and Storgårds, J.,2007. 'Profiling Academic Research on Digital Games Using Text Mining tools', in DiGRA 2007 Conference, Situated Play, Tokyo.

Bragge, J., and Storgårds, J., 2007, 'Utilizing Text-Mining Tools to Enrich Traditional Literature Reviews. Case: Digital Games., in: The 30th IRIS, Tampere, Finland.

Storgårds, J., Tuunainen, V.K., and Öörni, A., 2009. 'Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation', CD: Proceedings of the 42nd Annual Hawaii International Conference on System Sciences (HICSS).

Storgårds, J., Tuunainen, V.K., and Öörni, A., 2009. 'The Hedonic and Utilitarian Value of Digital Games at Product Category Level' in: European Conference on Information Systems (ECIS), Verona, Italy.

Storgårds, J., Patent, 2006. Memory card with receiver and a data transfer method, issuer and numbereu GB Patent 2416212.