Dr Hyerhim Kim

Lecturer in Marketing and Events

Faculty:Faculty of Business and Law


Location: Cambridge

Areas of Expertise: Business Management , Marketing , Events Management

Research Supervision:Yes

Hyerhim Kim is a lecturer in Marketing and Events at ARU, specialising in marketing communications, strategical branding, cause-related marketing and psychophysiological methods. Email Hyerhim Kim


Hyerhim joined ARU in January 2022. She was awarded her PhD in Hospitality Management at University of Surrey in 2020 and has worked as a lecturer in Business and Management at the University of Essex. Prior to academia, she had 8 years industry experience having held positions at Richmond Group and Swatchgroup as a marketer.

Hyerhim's research interests have focused on consumers behaviours/attitude changes and emotional reactions. Within this area, she is specifically interested in how digital technologies influence the way people perceive, process and evaluate branded messages and how to secure the influence of advertising design on users' visual attention and the consequent effects of attention on psychological outcomes, especially in sustainable marketing.

Research interests

  • Sustainable marketing
  • Marketing strategy
  • Strategical branding
  • Marketing communications
  • Technology and innovation in digital marketing
  • Cause-related marketing
  • Psychophysiological methods

Areas of research supervision

  • Marketing communications
  • Strategical branding
  • Sustainable marketing


  • Marketing communications
  • Marketing consultancy
  • Strategic brand management
  • Understanding the consumer
  • Data analytics for the digital marketer
  • Financial and professional services marketing
  • Sustainable events management


  • PhD in Hospitality Marketing, School of Hospitality and Tourism Management, University of Surrey, UK

Memberships, editorial boards

  • Chartered Management Institute (CMI)
  • Institute of Hospitality (IoH)
  • Association for Events Management Education (AEME)

Selected recent publications

Lee, C.H. & Kim, H.R. (2022), "Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print

Kim, H.R., Tussyadiah, I.P., & Jago, L. (2020), “Framing effective cause-related marketing message online”, E Review of Tourism Research, 17(3), 452-459.