Dr Chris Fuller


Faculty:Faculty of Business and Law

School:Economics, Finance and Law

Location: Cambridge

Areas of Expertise: Business, management and leadership , Economics

Research Supervision:Yes

Chris has expertise in different approaches to individual behaviour in economics and an interest in economic approaches to advanced capitalist economies emphasising their ‘bi-modal’ character (i.e. small and large business organisations as interdependent but different subsystems).


Chris has worked at four different universities (Greenwich, East London, Hertfordshire and Anglia Ruskin) since 1987. He has worked at ARU since 2013 on a part-time basis and is also a visiting lecture at Hertfordshire University. At ARU, besides being module leader for Applied Economics, he is module leader for Behavioural Economics and contribute to teaching on Global Business Environment and Economics for Managers. Chris is also a qualified therapeutic counsellor, working voluntarily for two different organisations (not at universities).

Chris has been most fascinated by what the economy and economic activity does to us, socially and psychologically, as living beings. This has led him to focus his research on developing a view of human behaviour for economics, more realistic than the selfish hyper-efficient ‘rational economic man’, less pessimistic and dependent than behavioural economics views of the individual and more in touch with our ‘flesh and bloodness’ as feeling organisms than 'rationalist' accounts of people that emphasise the intellect or mind.

He is exploring the link between the bimodal character of advanced capitalist economies and some negative characteristics of human psychological development. The purpose of his interest in the individual for economics is to help economists identify economic institutions that promote the capability of individuals to make more of themselves than their socio-economic environment makes of them.

Research interests

  • Developing the foundations of a Veblenian Evolutionary Economics (VEE) habits-based analysis  of the individual
  • Reorienting John Davis’ capabilities approach to economic behaviour
  • Reconceptualising Margaret Archer’s notion of modes of human reflexivity
  • Rehabilitating J.K. Galbraith’s bi-modal conceptualisation of developed capitalist economies

Areas of research supervision

Chris has supervised students at postgraduate level in the following areas:

  • economics and international business applications
  • marketing applications
  • human resource management applications


  • PhD Economics, Queen Mary, University of London
  • MSc Economics (distinction) Queen Mary, University of London
  • BA (Hons, first class) Political Economy, Greenwich University 

Memberships, editorial boards

  • Life Member of European Association of Evolutionary Political Economy (EAEPE) 
  • Member of World Interdisciplinary Network of Institutional Research (WINIR)

Selected recent publications

Fuller, C.G. (2013) ‘Reflexivity, relative autonomy and the embedded individual in economics’, Journal of Institutional Economics, March.

Fuller, C.G. (2001) ‘The mind of the social individual: A comment on Sherman and Hodgson’, Review of Social Economy, LIX(4), December.

Fuller, C.G. (2001) Review of Basu’s 'prelude to political economy', The Business Economist, 32 (2), Summer.

Fuller, C.G. (1996) ‘Elements of a Post Keynesian alternative to household production’ Journal of Post Keynesian Economics, 18(4), Summer.