Amanda Jane Wagg

Course leader for Specialist Community Public Health Nursing and Module Leader for Community Practitioner Nurse Prescribing.

Faculty:Faculty of Health, Education, Medicine and Social Care

School:Nursing and Midwifery

Location: Cambridge

Areas of Expertise: Health and wellbeing , Nursing and midwifery , Public health

Amanda’s area of expertise is community nursing, working within a district nursing team and in various leadership roles across the health visiting service since 2005, earning the accolade ‘Queens Nurse’. Amanda currently works in the community to support breastfeeding women as an International Board Certified Lactation Consultant.

Visit or follow Lactation Motivation on Twitter or Facebook


Amanda qualified as a nurse in 2003 and worked in the acute medical sector. She moved to pursue a career in community nursing and then completed an MSc in Public Health Nursing in 2004. Amanda then worked as a health visitor and various roles within the health visiting service, and subsequently went on to become a lactation consultant. She founded, and continues to manage, a registered charity aimed at supporting breastfeeding mothers. 

Research interests

  • Breastfeeding support
  • Online support 
  • Human lactation
  • Health Visiting

Amanda is currently undertaking a PhD in professional practice with psychological perspective at Canterbury Christ Church University. Her research focus is on online breastfeeding support. She has published a literature review into how computer-mediated communication has been used to support patients in the healthcare setting, in an internationally acclaimed journal. Amanda has conducted a content analysis to explore the use of online breastfeeding support forums, again published internationally. Her most recent research explores the live experiences of women using the online support groups, including the case study of one mother’s use of donor milk.  Amanda’s PhD is now being written up for submission and publication.


  • Pre-registration Nursing courses
    o Contemporary Challenges in Health Care.
  • Breastfeeding and infant feeding across Midwifery, Specialist Community Public Health nursing and Pre registration nurse courses.
  • Specialist Community Public Health Nursing
    o Leadership, Commissioning and Public Health Nursing module
    o Community Practitioner Nurse Prescribing module.


  • MSc Public Health Nursing, Oxford Brookes University
  • BSc Adult Health Nursing, University of East Anglia
  • Registered Adult Nurse, NMC
  • Specialist Community Public Health Nurse, NMC
  • International Board Certified Lactation Consultant (IBCLC)
  • Community practitioner Nurse Prescriber (V100)
  • Queens Nurse

Recent presentations and conferences

Wagg, A. J., Callanan, M. M., & Hassett, A. (2019). Online social support group use by breastfeeding mothers: A content analysis. Heliyon, 5(3), e01245. doi:10.1016/j.heliyon.2019.e01245

Wagg, A, J., Callanan, M.M., & Hassett, A. (2018). The use of computer mediated communication in providing patient support: A review of the research literature, International Journal of Nursing Studies,82 p68-78. Doi: 10.1016/j.ijnurstu.2018.03.010

Wagg, A. (2013). Prescribing skin-to-skin contact and baby-wearing: interventions in Norfolk. Journal of Health Visiting, 1(4), pp218-220.

Wagg, A. (2010). Walking for wellbeing: Mobile Mums, helping to get mothers out and about in West Norfolk. Community Practitioner, 83, p5.