Purchase decisions: Do we really make them or are we being manipulated?

About this event

This talk on Consumer Psychology will use real-world examples to show techniques used by businesses to influence purchase decisions made by consumers. We will look at whether these techniques do indeed change people's purchasing behaviour and how this process happens. The audience will leave with a detailed insight into techniques used to subconsciously make us purchase products and services.

About our speaker

Cathrine Jansson-Boyd is a Professor of Consumer Psychology at Anglia Ruskin University. She has conducted research in wide-ranging consumer areas including, the role of touch in consumption, sustainable consumption, and how aesthetics affect consumer perception. Cathrine has written, co-authored, and edited several books about consumer psychology and neuroscience. She has also worked with many large businesses to further their understanding of consumer behaviour and is frequently invited to talk about consumer psychology on TV, podcasts, and radio.

Event presented as part of the Cambridge Festival.