BSc (Hons) Business and Marketing
Introduction
Study to become a highly-skilled marketing graduate with our Business and Marketing degree. Gain the skills and knowledge businesses need, opening up your career options.
At ARU London, we know that the marketing function of any organisation is dynamic, creative and fast-moving.
Our curriculum evaluates the key marketing skills of communication, originality and ‘forward-thinking’, while building your core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
With the growing importance of the online campaign, you’ll also consider the role of digital marketing in marketing strategy and key metrics for measuring effectiveness.
Course options
Key facts
Entry requirements
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Fees and paying for university
Facilities
Campus facilities
As a student at ARU London you'll have access to:
- state-of-the-art lecture theatres, seminar rooms, PC-equipped study areas and space for you to work, relax and socialise
- multiple study pods, perfect for group work or personal study
- campuses close to business and marketing hubs of the UK.
Student support
You’ll be supported by:
- our Personal Development Tutor Scheme, which is your first point of contact for enquiries about your studies, with regular sessions on academic progression and development
- a mobile app with learning resources, an e-library, timetabling, and more, all accessible while on the go
- experienced wellbeing advisors and counsellors offering assistance with mental, physical, medical, and/or learning conditions.
Careers
In today’s jobs market, graduates need to stand out from the crowd to secure that all-important first job after university. We believe your degree from ARU London will enhance your employability.
Our Business and Marketing course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing.
On the other hand, some roles involve the whole marketing mix. Some of the roles you might take up include Marketing Executive, Marketing Officer, Marketing Assistant and Brand Manager.
Life in London
With campuses near central London and the financial district, our buildings are in an ideal location for business, hospitality and law students.
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