Careers

Graduates of the BSc Digital Marketing and Management are well-equipped for a variety of roles across the digital marketing sector.

Throughout your studies, you’ll have access to tailored support from our Employability Service, designed to help you prepare for your future career. This includes workshops on CV writing, interview techniques, and career planning, as well as guest talks from industry professionals.

What can you do with a Digital Marketing and Management degree?

Teaching and modules

Broaden your understanding of contemporary business and approaches to digital marketing.

You'll focus on aspects of business and marketing including communications, social media, content marketing and AI. You'll also explore customer relationship management, and look at HR operations. You'll explore topics including digital campaigns, audiences and consumer insights; as well as business strategy. You'll also complete an Undergraduate Major Project.

What will I study?

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1

Academic and Professional Skills
Sustainable Business in the Contemporary Environment
Marketing and the Digital Context
Business Finance

Year 2

Managing Human Resources
Sustainability in Career Development
Digital Regulation and Compliance
Digital Communications
Social Media and Content Marketing
AI Marketing
Data Analytics and CRM

Year 3

Executing Business Strategy
Understanding Digital Audiences and Consumer Behaviour
Digital Campaigns
Undergraduate Major Project (Leadership in Practice)

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1

Critical Thinking Skills
Data Skills
Professional Development Skills
Research Skills

What happens on a foundation year?

How is Digital Marketing and Management assessed?

Facilities

As a student at ARU London you'll have access to:

over 30 lecture theatres ranging in size from those that can accommodate up to 200 students in a theatre-style seating arrangement, to others that are perfect for highly interactive seminars
two interconnected buildings with libraries containing core texts, wider reading materials, printers, and computer labs. There are also multiple study pods and booths for group work or personal study.

You’ll be supported by:

our Employability Service, helping you develop skills, knowledge, and experience through a range of extra-curricular sessions and career-focused support
experienced wellbeing advisors and counsellors, offering assistance with mental, physical, medical, and/or learning conditions
a mobile app giving you 24/7 access to learning resources, the e-library, and your timetable.

Entry requirements

UK students

ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, eg BCC.

Alternatively, ARU London asks for:

Irish Leaving Certificate: BBCCC.
Scottish Highers: BBCCC.
BTEC Level 3 Extended Diploma: DMM in a business-related subject.
International Baccalaureate Diploma: 24 points.

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact [email protected] for more information.

ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, eg BCC.

Alternatively, ARU London asks for:

Irish Leaving Certificate: BBCCC.
Scottish Highers: BBCCC.
BTEC Level 3 Extended Diploma: DMM in a business-related subject.
International Baccalaureate Diploma: 24 points.

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact [email protected] for more information.

International students

English language requirements

Fees and funding

UK students

£9,535 UK students starting 2025/26 (full-time, per year)

If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. Part-time students should be studying more than a quarter (25% intensity) of a full-time course each year.

You'll start repaying the loan in the April after you graduate.

If you start a course on or after 1 August 2023, you won't repay anything until you earn more than £25,000. This is called repayment Plan 5. At this point, you'll repay 9% on everything you earn over £25,000. After 40 years (from the April after graduation), all remaining debt is wiped.

If you started a course on or before 31 July 2023, you won't repay anything until you earn more than £27,295. This is called repayment Plan 2. At this point, you'll repay 9% on everything you earn over £27,295. After 30 years (from the April after graduation), all remaining debt is wiped.

For example for students who are on repayment Plan 5:

If you earn £25,500, you'll repay £45 a year or £3.75 a month
That's because £25,500 is £500 above the threshold, and 9% of £500 is £45.

What you repay depends on how much you earn after university. The more you earn, the more you pay back.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

£5,760 UK students (foundation year only)

If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. Part-time students should be studying more than a quarter (25% intensity) of a full-time course each year.

You'll start repaying the loan in the April after you graduate.

If you start a course on or after 1 August 2023, you won't repay anything until you earn more than £25,000. This is called repayment Plan 5. At this point, you'll repay 9% on everything you earn over £25,000. After 40 years (from the April after graduation), all remaining debt is wiped.

If you started a course on or before 31 July 2023, you won't repay anything until you earn more than £27,295. This is called repayment Plan 2. At this point, you'll repay 9% on everything you earn over £27,295. After 30 years (from the April after graduation), all remaining debt is wiped.

For example for students who are on repayment Plan 5:

If you earn £25,500, you'll repay £45 a year or £3.75 a month
That's because £25,500 is £500 above the threshold, and 9% of £500 is £45.

What you repay depends on how much you earn after university. The more you earn, the more you pay back.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

International students

Living costs

Paying for uni: scholarships

Digital Marketing and Management

Careers

Teaching and modules

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Entry requirements

International students

English language requirements

Fees and funding

Scholarships

Apply for Digital Marketing and Management

Apply to ARU London

UK students

UK students

020 7400 6775

UK students

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Digital Marketing and Management

BSc (Hons)

With foundation year

Careers

Teaching and modules

BSc (Hons)

With foundation year

Facilities

Entry requirements

BSc (Hons)

With foundation year

International students

English language requirements

Fees and funding

BSc (Hons)

With foundation year

Scholarships

Apply for Digital Marketing and Management

Apply to ARU London

UK students

UK students

020 7400 6775

UK students

International students

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