Develop a greater understanding of branding and marketing on the internet. Learn basic methods that will help you manage and maintain digital engagement with your customers.
This one-night intensive beginners’ course will introduce you to some of the key platforms and techniques you can use to maintain a cohesive and targeted online brand image and communication platform. On completion, you’ll be able to create your own digital branding strategy.
We'll discuss a variety of easy and accessible social media and blogging platforms and examine how the most successful online brands have been developed.
The course will cover:
It’s increasingly important for businesses of all types to develop and maintain an online brand identity. If you’re a publisher or involved with other creative industries, this can extend from basic social media practices to more in-depth content generation and delivery strategies that will connect you with your customers and community.
NB The session will meet in a room equipped with PCs. If you require a Mac device, please bring your smartphone and/or laptop along.
For more information please contact Alastair Horne at email@example.com.
Our course will be of interest to anyone who's involved in digital marketing and communication, whether you work in a large or small organisation, or have your own business.
We'll confirm the date for the 2020/21 course later in the year.
Using our creative expertise and industry connections in Cambridge and beyond, we create experiences that entertain, educate, inspire and improve lives.
At Cambridge School of Creative Industries, we believe in the importance of experimentation and risk-taking to create experiences that entertain, educate, inspire and improve lives.
Whether writing bestselling fiction, creating challenging documentaries or sharing a piano with people on the autism spectrum, the expertise of our staff goes far beyond teaching. Their research produces significant funding success, leading to important publications and international conferences.
For more information please contact firstname.lastname@example.org.
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