Postgraduate ( full-time, full-time with placement)
Course duration: 12 months (September starts), 16 months (January starts). With placement option: 2 years/20 months (September starts), 21 months (January starts).
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The world of business never stands still, which is why – with input from our students and employers – we're introducing our MSc Brand Management degree course. Taking real-world challenges as our starting point, there'll be even more of a focus on practical, hands-on learning – and more opportunities to ignite your career.
Find out more about teaching options and studying during COVID-19 in the Entry requirements section, below.
You know the importance of marketing, both for yourself and your organisation, and now you want to grow that knowledge in a digital and brand-orientated way.
Studying MSc Brand Management at ARU gives you a substantial grounding in the theory that drives the marketing function, and the skills needed to create and manage a successful brand.
Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand, either for yourself or for an organisation, are highly sought after.
The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.
Marketing professionals with specialist brand management skills are in high demand and can work in a variety of sectors and organisations.
You could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.
Assessment on this course will be by a variety of mechanisms. They'll include group presentations, reports, audits, dissertation or work-based portfolio and the application of digital skills and a strong focus on real-life, authentic assessments.
You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.
The part-time course fee assumes that you're studying at half the rate of a full-time student (50% intensity). Course fees will be different if you study over a longer period. All fees are for guidance purposes only.
You can pay your fees upfront, in full or in instalments – though you won't need to pay until you've accepted an offer to study with us.How to pay your fees directly
You can pay your fees upfront, in full or in two instalments. We will also ask you for a deposit of £4,000 or a sponsorship letter. Details will be in your offer letter.Paying your fees
It’s important to decide how to fund your course before applying. Use our finance guide for postgraduate students to learn more about postgraduate loans and other funding options.
We offer a fantastic range of ARU scholarships and bursaries, which provide extra financial support while you're at university.
Whether you're studying entirely online or through a blend of on-campus and online learning from September 2020, you'll need a computer and reliable internet access to successfully engage with your course. A small number of our courses require additional technical specifications or specialist materials. Before starting the course, we recommend that you check our technical requirements for online learning. Our website also has general information for new students about starting university in 2020-21.
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email firstname.lastname@example.org for further information.
In response to the COVID-19 pandemic, many of our students can choose to study face to face on campus or online only. They're also able to change their mode of delivery on given dates in each trimester.
For on-campus teaching, we offer at least four hours face-to-face teaching related contact time per week for our undergraduate full-time courses, supported by online learning using our established online learning systems. The number of contact hours varies course by course, and you can contact us for further information. The provision offered is subject to change due to the possibility of further Government restrictions, however we remain committed to delivering face-to-face teaching and ensuring a COVID-19 secure environment.
In the event that there are further changes to the current restrictions that are in place due to the pandemic, we may need to move some courses online only at short notice to remain in line with Government guidelines and ensure the continued safety of our students and staff.
We welcome applications from international and EU students, and accept a range of international qualifications.
Whether you're studying entirely online or through a blend of face-to-face and online learning from September 2020, you'll need a computer and reliable internet access to successfully engage with your course. A small number of our courses require additional technical specifications or specialist materials. Before starting the course, we recommend that you check our technical requirements for online learning. Our website also has general information for new students about starting university in 2020-21.
If English is not your first language, you'll need to make sure you meet our English language requirements for undergraduate courses.
Check the standard entry requirements for IELTS requirements for this course.
If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry onto a degree course.
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