Brand Management
Learn how to create and manage brands that stand out. Study at ARU and gain sought-after marketing and strategy skills.
Save money on your course fees as an ARU graduate.
See if you're eligible for our Alumni Scholarship
Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The world of marketing moves fast, but at ARU you'll discover how brands become successful and overcome challenges right now.
With a focus on generating appeal and demand, and cutting across cultural boundaries, you’ll graduate with the knowledge, skills and experience to make a splash – and keep the momentum going.
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Gain sought-after skills in creating and managing brands
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Learn how successful brands create demand and navigate challenges
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Focus on hot topics such as innovation, ethics, sustainability, and communication
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Enhance your employability with our optional Professional Experience year
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
Graduate with the skills required of marketing professionals in a range of sectors and organisations.
These include creative and critical thinking, strategic decision-making, and problem-solving, which are in high demand in the fast-paced digital environments that marketing teams work in.
Graduation doesn’t have to be the end of your time with us. You could choose to continue your academic career with a PhD programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.
Teaching and modules
Discover what makes a successful brand.
You’ll learn the principles underpinning marketing management, and how brands can appeal to consumers in different markets. You’ll examine marketing problems that brands and organisations have faced, critically analyse their approach, and suggest alternatives.
You’ll also explore up-to-the-minute topics such as personal branding – looking in particular at celebrity and the rise of the social media influencer – and the future of branding, including ethics and sustainability.
You’ll complete your Master’s with a Postgraduate Major Project – a substantial research project focussed on a relevant topic of that interests you.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Principles of Marketing Management (30 credits)
- Personal and Digital Branding
- Branding for the Future
- International Marketing and Brand Management
- Marketing Major Project
You can choose to study with us over two years (full-time), and take Professional Experience modules in Year 2, with a Preparation for Professional Experience module in Year 1.
- Professional Project *
- Professional Project 2 *
- Professional Work Placement *
- Professional Work Experience *
Read profiles of teaching and research staff on this course.
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Grace Gladys Famoriyo JPLecturer and Course Director
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Dr Emily MaceDeputy Head of School (Marketing, Entrepreneurship and Tourism)
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Dr Katie Louise LeggettSenior Lecturer
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Professor Nektarios TzempelikosProfessor of Marketing
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Cassie JonesSenior Lecturer
Facilities
Enjoy a range of facilities designed to support your studies and career development.
These include extensive library and IT resources, and careers support through our Employability Service. After you graduate, you’ll have lifelong access to our Alumni Career Centre.
You can also access support, should you need it, with study skills, health and wellbeing, and more.