Brand Management MSc

Postgraduate ( full-time, full-time with placement)

Cambridge

January, September

Course duration: 12 months (September starts), 16 months (January starts). Placement option an additional two semesters.

Apply online

Apply directly to ARU

Overview

The world of business never stands still, which is why – with input from our students and employers – we're introducing our MSc Brand Management degree course. Taking real-world challenges as our starting point, there'll be even more of a focus on practical, hands-on learning – and more opportunities to ignite your career.

Full description

Careers

Marketing professionals with specialist brand management skills are in high demand and can work in a variety of sectors and organisations.

You could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.

Through our Business School Intern Programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean.

Modules & assessment

Core Modules

  • Principles of Marketing Management
    You'll work through the main theories and principles of marketing for the marketing manager or business leader, understanding how those theories and principles can be applied in practice to a range of business contexts; from business-to-consumer, business-to-business, charities, arts, to tourism and service-based industries. You'll focus particularly on global business challenges; competition and defining value; a digitally based economy; and societal marketing (corporate social responsibility, sustainability, morals and ethics) whilst also understanding the legal framework that impacts upon marketers and marketing practice such as consumer and data protection laws. This module will challenge you to examine marketing problems that have faced brands and organisations to critically analyse their approach and suggest new alternatives. You'll gain a firm grasp of the scope of marketing in general business management and leadership roles as well as a clear understanding of the specialist areas of study and work as you plan your lifelong career in this very broad industry.
  • Personal and Digital Branding
    There are many types of brand, and personal branding applies to each and every one of us. One of the most noticeable places that we present our personal brand is on social media, where we have a persona that we choose to show the world. Some manage to make their living from this persona and social media influencers will be explored in this module. Celebrity will also be a key topic, as this is the ultimate in personal branding, the level of celebrity and the thinning of the distinction between micro and traditional celebrities will be explored. How these personal brands can be used to market products and services will also be a central theme in this module, and the associated marketing strategies will be examined. At the end of this module, you'll have a clear understanding as to the development and maintenance of personas and how to communicate this effectively to the audience. This module enables you to develop your knowledge in marketing, including technical and professional knowledge and be able to use this to identify promotional opportunities.
  • Branding for the Future
    You'll critically and creatively analyse the nature of brands and explore how the changing environment and innovations effect their impact, including looking at how brands face the challenge of disruptive innovations and their response in order to continue to compete with their competition. You'll also look at how brands face increasing ethical and sustainable challenges as consumers reject conspicuous consumption. You'll finish with a clear understanding as to the development and sustainability of brands and how to communicate the brand value proposition effectively to the consumers. This module enables you to develop your critical and innovative thinking alongside knowledge in marketing, including technical and professional knowledge to identify business trends and entrepreneurial opportunities.
  • International Marketing and Brand Management
    In today’s digital world, big brands are known and coveted by consumers around the world. In fact, social influencers can create a desire for a brand or a product in countries where it is not even available! In this module, you'll learn the techniques of international marketing and how brands can appeal to consumers in different markets, including how to assess market opportunities and develop brand strategies appropriate for a variety of international markets. In particular, you'll learn more about brand management theory and analyse why some brands manage to cut through cultural boundaries to target a broader consumer base. This will involve deconstructing brands to understand the value they create for the consumer and the essence of their appeal. Brand listings will also be examined to understand what makes a brand valuable, how to increase brand equity, and how other brands can improve their ranking.

You must choose one of the following modules

  • Postgraduate Major Project
    This major project module allows you to engage in a substantial individual primary and/or secondary research project focussed on a topic relevant to your business degree and specialist subject area under the supervision and guidance of a member of academic staff. Supervisors will discuss with you the contemporary research problems and issues based on your research and practice, and you will conduct literature reviews, evaluate and critically appraise a range of information, investigate and adopt suitable theoretical frameworks, research methodologies and methods, and process and analyse data to produce a coherent and justified solution to the problem(s) identified. Throughout the module your supervisor will support you in terms of content and skills development so that you can work semi-autonomously on your individual research project. This is achieved through regular supervisory meetings throughout the year, which will allow for individual discussion of the tasks that will have to be completed in order to develop the project smoothly.
  • Postgraduate Work Placement
    In a competitive job market, understanding how the professional work place functions, along with well-developed employability skills, are key to a post graduate securing employment. The work placement gives you the opportunity to put into practice what would have been learned in the post graduate programme and with the insights of their practical experience in the field. During this module you will undertake a work-based learning internship with a company or organisation where they will be supported in developing effective professional practices through guidance in generic and specific employability skills and through developing independent reflective learning practices to enhance your continuing professional development in the context of your own working environment. The module aims to provide you with experience of work in a business environment including familiarisation with a professional work environment. This experience should take place in a business environment relevant to the course you are undertaking. The module will be underpinned by employability skills training, reflective assessment and support from academic tutors. You will expected to demonstrate your achievements within the workplace reflecting how you have enhanced your employability with reference to the university’s graduate employability capitals.
  • Work Based Postgraduate Major Project
    In a competitive job market, understanding how the professional work place functions, along with well-developed employability skills, are key to a post graduate securing employment. The work based major project gives you the opportunity to synthesise what you learned in the post graduate programme with the hands on experience of the professional workplace in an opportunity for authentic assessment. During this module you will undertake a work-based learning placement with a company or organisation where you will be supported in developing effective professional practices through guidance in generic and specific employability skills and through developing independent reflective learning practices to enhance your continuing professional development in the context of your own working environment and have the opportunity to produce a major piece of work based on real world projects. Acceptance on this module is dependent on you acquiring suitable placement. It gives you the opportunity to put into practice what you have learnt in your course by offering real-life practical experience in the field underpinned by engagement with key literature and theoretical insights relevant to the chosen industry sector. You will be supported in developing effective professional practices through guidance in generic and specific employability skills. You will also be supported with critical thinking and research skills development during the lectures and online resources to ensure you develop independent, critical and reflective learning practices to enhance your continuing professional development in the context of your own working environment and career aspirations. The module aims to provide you with experience of work and research in a business environment including familiarisation with a professional work environment. This module will be underpinned by employability skills training, reflective assessments and support from academic tutors and employers. In the assessment you must demonstrate how you have engaged with a relevant research problem in the work setting, and supported this by drawing on relevant literature and applied theory, practical knowledge and learnings within a work-based environment.

Assessment

Assessment on this course will be by a variety of mechanisms. They'll include group presentations, reports, audits, dissertation or work-based portfolio and the application of digital skills and a strong focus on real-life, authentic assessments.

Where you'll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.

Where can I study?

Cambridge
Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

Fees & funding

Course fees

UK & EU students starting 2020/21 (per year)

£8,900

UK students starting 2021/22 (per year)

£9,200

International students starting 2020/21 (per year)

£13,500

International students starting 2021/22 (per year)

£13,900

Important fee notes

The part-time course fee assumes that you're studying at half the rate of a full-time student (50% intensity). Course fees will be different if you study over a longer period. All fees are for guidance purposes only.

How do I pay my fees?

UK students

You can pay your fees upfront, in full or in instalments – though you won't need to pay until you've accepted an offer to study with us. This information also applies to EU students starting a course before 1 August 2021.

How to pay your fees directly

International students

You can pay your fees upfront, in full or in two instalments. We will also ask you for a deposit of £4,000 or a sponsorship letter. Details will be in your offer letter.

Paying your fees

Funding for postgraduate students

It’s important to decide how to fund your course before applying. Use our finance guide for postgraduate students to learn more about postgraduate loans and other funding options.

We offer a fantastic range of ARU scholarships and bursaries, which provide extra financial support while you're at university.

International students

As well as a number of scholarships, we offer an early payment discount. Explore your options:

Entry requirements

Loading... Entry requirements are not currently available, please try again later.

Important additional notes

Whether you're studying entirely online or through a blend of on-campus and online learning from September 2020, you'll need a computer and reliable internet access to successfully engage with your course. A small number of our courses require additional technical specifications or specialist materials. Before starting the course, we recommend that you check our technical requirements for online learning. Our website also has general information for new students about starting university in 2020-21.

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email answers@anglia.ac.uk for further information.

International students

We welcome applications from international and EU students, and accept a range of international qualifications.

Whether you're studying entirely online or through a blend of face-to-face and online learning from September 2020, you'll need a computer and reliable internet access to successfully engage with your course. Before starting the course, we recommend that you check our technical requirements for online learning.

English language requirements

If English is not your first language, you'll need to make sure you meet our English language requirements for undergraduate courses.

Improving your English language skills

If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry onto a degree course.

We also provide our own English Language Proficiency Test (ELPT) in the UK and overseas. To find out if we are planning to hold an ELPT in your country, contact our country managers.

Suggested courses that may interest you

Mechanical Engineering MSc

Full-time, part-time postgraduate ()

Chelmsford

January, September

Marketing MSc

Full-time, full-time with placement postgraduate ()

Cambridge

January, September

International Marketing MSc

Full-time, part-time postgraduate (1 year, 2 years)

ARU London

May, September, January