Digital Marketer
Developing the skilled and confident digital marketers of the future.
Our CIM and IDM accredited Digital Marketer degree apprenticeship equips apprentices to respond to ever-changing digital challenges.
Apprentices gain modern skills in digital marketing and a complete understanding of essential business and marketing principles.
For employers, it's a cost-effective way to grow and keep current employees or bring in new talent with fresh ideas.
Partner with ARU to maximise the effectiveness of your digital marketing.
Why apprenticeships at ARU?
We’ll help you launch your career as a digital marketer with confidence.
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Develop passionate, data-driven marketing talent
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Develop the expertise to deploy content marketing and campaign management principles
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Accredited by the Institute of Data and Marketing (IDM)
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Accredited by the Chartered Institute of Marketing (CIM)
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Instil your organisation's business culture and working style from an early stage
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Reinvest Levy funds or part-fund through Government support
of employers say apprentices bring fresh ideas and new perspectives.
Source: ARU degree apprenticeships impact report
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Hear from Emma at Big Bear Creative, as she explains how a degree apprenticeship has been a cost-effective way to develop aspiring marketers.
We’ll help you reap the benefits of talent acquisition through apprenticeships.
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Gain accreditation with the Institute of Data and Marketing (IDM)
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Industry-recognised Chartered Institute of Marketing (CIM) accreditation
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Study while you work, with no tuition fees
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Learn to lead on the creation and implementation of digital marketing strategy
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Practical applications 'on the job' as you progress
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Gain the expertise to deploy content marketing and campaign management principles
learnt new skills to contribute to their workplace in a practical way.
Source: ARU degree apprenticeships impact report
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Hear how degree apprentice Izabela is gaining valuable experience with Big Bear Creative.
Talent development
Recruitment support for employers
Our dedicated apprenticeship team is on hand to help you attract the best candidates for your organisation. We can help with:
- crafting job advertisements
- promoting your vacancy to our quality candidate mailing lists
- adding your vacancy to the National Apprenticeship Service
- sharing opportunities across our social media channels.
Our consultants can also help you to assess candidates' suitability.
Creating a world-class apprenticeship
See how we helped Cambridge University Press recruit for their brand new degree apprenticeship.
Programme content
Accredited by the IDM
The IDM is a well-known institute that provides relevant, practical learning and professional qualifications. This course's accreditation shows that the syllabus is approved by the IDM. It also gives your apprentice the chance to earn an additional IDM Certificate.
Accredited by the CIM
After finishing the programme, apprentices will earn accreditation from The Chartered Institute of Marketing (CIM). The CIM supports and represents marketers and organisations globally. Their training courses and respected qualifications help modern marketers succeed in their roles. Accreditation also provides apprentices with extra membership benefits after graduation.
Accredited by the IDM
When you finish the course, you'll gain accreditation from the Institute of Data and Marketing (IDM). The IDM is a well-known institute that provides practical learning and professional qualifications. Accreditation means the course syllabus is approved by IDM. You can also earn an additional IDM Certificate qualification.
Accredited by the CIM
This degree is accredited by the Chartered Institute of Marketing (CIM). This accreditation offers extra membership benefits after you graduate.
Entry requirements
Employers set out the person specifications for the role, but apprentices will need to meet our entry requirements to be accepted onto this course.
- A completed Skills Scan and Initial Assessment discussion.
- Minimum Level 2 English or equivalent qualification and meet age-related English and Maths requirements as outlined by the DfE.*
- Evidence of Level 3 study, for example A Levels, BTEC, or equivalent.**
*All applicants must meet the eligibility criteria outlined by the DfE Apprenticeship Funding Rules applicable at the start of the course. If you have any questions about these entry requirements, please contact [email protected].
**We will also consider applicants with non-standard qualifications if you have a significant amount of relevant experience, are well-supported by your employer, and demonstrate the ability to manage university-level study.
Fees and funding
Degree apprenticeships are a smart investment. You can reinvest Levy funds to cover the cost of an apprenticeship or receive funding support from the Government.
If you operate in England and your annual payroll is over £3m, you pay a levy of 0.5% of your payroll into a levy account.
Apprenticeships are paid for by your employer. You won’t pay any tuition fees on this course.
Our team of experts is here to help form your organisation’s apprenticeship offering and guide you through the process.
Speak to your employer about this course and how it could be beneficial for your development.
Our expert consultants can meet with you and your employer to make setting up simple and straightforward.
Finding an apprenticeship role
To start an apprenticeship, you need to be in a suitable role and have the support of your employer.