Dr Suzanna Forwood

Deputy Head of School

Faculty:Faculty of Science and Engineering

School:Psychology and Sport Science

Location: Cambridge

Areas of Expertise: Societies and Groups

Research Supervision:Yes

Suzanna is a cognitive psychologist interested in food choice, the factors that determine food choice and the tools available to improve the healthiness of food choices.


Follow Suzanna on Twitter or view her profile on ResearchGate


Suzanna joined ARU in 2015, after four years working at the Behaviour and Health Research Unit, University of Cambridge with Professor Theresa Marteau. Prior to that she worked as a College Lecturer, Newnham College Cambridge, and was a Trevelyan Junior Research Fellow, Selwyn College, Cambridge, researching computational models of cognitive function. She complete her PhD in Behavioural Neuroscience at Cambridge University with Professor Timothy Bussey.

Research interests

  • Physiological, Psychological, and Social determinants of food choice
  • Socio-demographic differences in food choice
  • Population level interventions for shifting food choice
  •  Using online testing to assess food choice.

Find out more about our Psychology PhD.


  • Becoming a Researcher (Level 4)
  • Research in Action: Qualitative Methods and Psychology in Practice (Level 5)
  • Research Methods for Psychology (Level 7)
  • Quantitative Research Methods (Level 7)
  • Consumer Analysis (Level 7)


  • PhD - Cambridge
  • BA (Hons) Physiology & Psychology - Cambridge

Research grants, consultancy, knowledge exchange

  • Scientific consultant for www.Cauldron.sc
  • Ad hoc reviewer for Appetite, PLOS One, IJBNPA

Selected recent publications

Bunten, A., Porter, L., Sanders, J. G., Sallis, A., Payne Riches, S., Van Schaik, P., ... & Forwood, S. (2021). A randomised experiment of health, cost and social norm message frames to encourage acceptance of swaps in a simulation online supermarket. PLOS One, 16(2), e0246455.

Zizzo, D. J., Parravano, M., Nakamura, R., Forwood, S., & Suhrcke, M. (2021). The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. Experimental Economics, 1-31.

Grabovac, I., Pizzol, D., McDermott, D. T., Swami, V., Ilie, P. C., Forwood, S., & Yang, L. (2021). Sexual intercourse and sleep in older age: findings from the English Longitudinal Study of Ageing. Atena Journal of Public Health 3, 1-1.

Grabovac, I., Smith, L., Yang, L., Soysal, P., Veronese, N., Isik, A. T., ... & Jackson, S. (2020). The relationship between chronic diseases and number of sexual partners: an exploratory analysis. BMJ sexual & reproductive health, 46(2), 100-107.

Preston, C., Drydakis, N., Forwood, S., Hughes, S., & Meads, C. (2019). What are the structural barriers to planning for later life? A scoping review of the literature. Social Inclusion, 7(3), 17-26.

Smith, A.D., Fildes, A., Forwood, S., Cooke, L. and Llewellyn, C., 2017. The individual environment, not the family is the most important influence on preferences for common non-alcoholic beverages in adolescence. Scientific reports, 7(1), p.16822.

Zizzo, D.J., Parravano, M., Nakamura, R., Forwood, S. and Suhrcke, M., 2016. The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks(No. 131cherp). Centre for Health Economics, University of York.

Medic, N., Ziauddeen, H., Forwood, S.E., Davies, K.M., Ahern, A.L., Jebb, S.A., Marteau, T.M. and Fletcher, P.C., 2016. The presence of real food usurps hypothetical health value judgment in overweight people. eneuro, pp.ENEURO-0025.

Forwood, S.E., Ahern, A.L., Marteau, T.M. and Jebb, S.A., 2015. Offering within-category food swaps to reduce energy density of food purchases: a study using an experimental online supermarket. International Journal of Behavioral Nutrition and Physical Activity, 12(1), p.85.

Lewis, H.B., Forwood, S.E., Ahern, A.L., Verlaers, K., Robinson, E., Higgs, S. and Jebb, S.A., 2015. Personal and social norms for food portion sizes in lean and obese adults. International journal of obesity, 39(8), p.1319.

Forwood, S.E., Ahern, A.L., Hollands, G.J., Ng, Y.L. and Marteau, T.M., 2015. Priming healthy eating. You can't prime all the people all of the time. Appetite, 89, pp.93-102.

Forwood, S.E., Walker, A.D., Hollands, G.J. and Marteau, T.M., 2013. Choosing between an apple and a chocolate bar: the impact of health and taste labels. PLOS One, 8(10), p.e77500.

Media experience

Live chat radio (e.e. BBC Radio Cambridgeshire Dotty McLeod, Drive Time BBC Radio Scotland) 

Pre-recorded science radio shows (Curious Cases of Rutherford and Fry, BBC Radio4)