Published: 25 August 2017 at 14:43
Research shows this year’s half-marathon boosted Cambridge by £226,000
The Cambridge Half Marathon contributed around £226,000 to the city’s economy this year, according to new research by Anglia Ruskin University.
Anglia Ruskin worked with race organisers OSB Events to try and measure the impact of the race, which took place in March with 6,938 competitors taking part.
An economic impact report revealed that 51% of those racing travelled in from outside of the city, with 26% using Park and Ride services. Each competitor brought an average of two spectators with them, and 71% of those spectators undertook further activities in the city and its surroundings.
Of those who stayed overnight before the race, 42% stayed in hotels while 56% stayed with friends or relatives.
Estimates reveal that the visitors spent around £161,000 during the time they were in the city, which added to the local organisational spend gives an overall figure of £226,000. The largest category of expenditure was food and drink, which is estimated to account for £93,524.
A similar survey conducted for the 2016 event revealed a boost to the economy of around £164,000, meaning the event has been worth almost £400,000 to the city in two years.
Michael Duignan, Senior Lecturer in Management at Anglia Ruskin University, said:
Adam Moffat, Director of OSB Events, said: