Navigating consumer minds (In-person)

About this event

Navigating Consumer Minds: How to increase the likelihood of purchase and instil behaviour change.

This event takes place on our Cambridge campus. You can also join us virtually.

Cathrine Jansson-Boyd is an academic teaching and conducting research in Consumer Psychology. In her inaugural Professorial lecture, Cathrine will present research topics and findings drawn from her time as an academic.

The talk is essentially a book of three chapters. The first part will introduce the audience to how visual aesthetics can have a key role in changing consumers perception and increase engagement. This will be followed by the second part that delves deeper into aesthetics by looking at how tactile input can alter aesthetic evaluation and how it can create a psychologically based connection to products. In the third and final part, you will hear about how a short period of time can be enough to get consumers to engage in habitual sustainable behaviour.

About our speaker

Cathrine Jansson-Boyd is a Professor of Consumer Psychology at Anglia Ruskin University. She has conducted research in wide-ranging consumer areas including, the role of touch in consumption, sustainable consumption and how aesthetics affect consumer perception. Cathrine has written, co-authored and edited several books about consumer psychology and neuroscience. She has also worked with many large businesses to further their understanding of consumer behaviour and is frequently invited to talk about consumer psychology on TV, podcasts, and radio.