Think mental health not illness! On social cause advertising against mental health stigma

While the society’s attitudes to mental health are improving prejudice against those struggling with conditions such as schizophrenia, bi-polar or autism (to name a few) persist. Media, and specifically advertising, can play an important role in shifting social attitudes further. But how can advertising achieve this noble aim? Dr Magdalena Zawisza, Associate Professor from ARU, will discuss ways of reducing stigma of mental illness through social cause advertising campaigns. She will illustrate her talk with media cases you will recognise and present her research findings on the subject. Let’s think mental health, not mental illness!

Event presented as part of Mental Health Awareness Week 2020.