The changing times of the high street: a psychological perspective

26 October 2019, 15:30 - 16:30
Cambridge campus

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Consumer psychologist Dr Cathrine Jansson-Boyd talks about what can be done to try to encourage consumers to visit physical retail shops. She looks at multiple factors that influence consumer perception in a positive manner and outline why ‘experiences’ are a key component in drawing people into a shop as well as how ‘experiences’ can be created.

This event is part of Cambridge Festival of Ideas.

Event Details

When:
26 October 2019, 15:30 - 16:30
Location:
Cambridge campus
Cost:
Free
Booking:
Bookings open on 23 September, please book here.