26 October 2019, 15:30 - 16:30
Consumer psychologist Dr Cathrine Jansson-Boyd talks about what can be done to try to encourage consumers to visit physical retail shops. She looks at multiple factors that influence consumer perception in a positive manner and outline why ‘experiences’ are a key component in drawing people into a shop as well as how ‘experiences’ can be created.
This event is part of Cambridge Festival of Ideas.
We continue to closely monitor the rapidly evolving situation around coronavirus (COVID-19). So we can best protect the health and wellbeing of all members of the community we are suspending many public-facing events on campus until further notice. We apologise for any inconvenience caused.