Exploring the psychology of veganism vs. non-veganism: Implications for climate change and the human-animal Relationship

7 January 2021, 18:30 - 19:30

Vegan burger, bun with black seeds on top, filled with a vegan burger, tomato, lettuce and onion. Presented in a paper wrapping.

In a world where climate change is a pressing concern, moves toward more plant-based lifestyles become ever more urgent. Encouragingly, whilst still a minority population, veganism increased by four times in the British population from 2014 to 2019.

Sarah Gradidge aims to explore both the psychological processes and impacts of vegetarianism and veganism (collectively referred to as veg*nism) vs. non-veg*nism at the individual, social, cultural and global scales. She uses current literature to ask: Why do some people become vegan whilst others do not? How can plant-based lifestyles be encouraged? Why do some vegans revert back to non-veganism? How does veganism affect individual and social identity? And how will the rise in veganism change our relationships with animals?

The wide-ranging research presented within the talk has implications for climate change, social identity, social psychology and behavioural interventions, cultural change, and the human-animal relationship.

Sarah Gradidge is an Associate Lecturer and Doctoral Candidate in Psychology at ARU, Cambridge. She researches predictors, causes and interventions for a phenomenon called pet speciesism. Sarah has published two commentaries, been featured in ARU’s First newsletter and given talks on pet speciesism, including an invited talk at the University of Edinburgh. Sarah is passionate about the human-animal relationship and hopes that we can bridge the gaps between ourselves and other animals.

Event presented to support Veganuary 2021.

Event Details

7 January 2021, 18:30 - 19:30
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