Because we are worth it! On new vision of gender roles in advertising

21 March 2020, 15:00 - 16:00
Cambridge campus

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How have men and women been portrayed in advertising, and does it matter? What can we do to change the current trends?

Dr Magdalena Zawisza-Riley takes you on her research journey into the land of psychology richly embellished with visual media examples you may recognise. Based on her new book Advertising, Gender and Society, she discusses the consequences of advertising content for you and for society. She may even let you into the secret of how power poses may help you deal with biased media content!

Magdalena's work has contributed to new advertising regulations in the UK and attracted attention from The Independent, BBC and Newsweek among others. Come and join a friendly discussion.

Currently a Reader at ARU in Cambridge, Magdalena has a PhD from Royal Holloway, University of London. She is a co-editor of The Routledge International Handbook of Consumer Psychology, a review editor of Frontiers Gender, Sex and Sexuality Studies section and a holder of prestigious grants such as BA/Leverhulme and Knowledge Transfer Partnerships, Innovation UK and European Regional Development Fund. She publishes in leading peer-reviewed journals and runs her own research consultancy, Insights, which is devoted to responsible advertising.

Event Details

21 March 2020, 15:00 - 16:00
Cambridge campus
Bookings for the event opens on 10 February at 11am. Please book your ticket here.