Improve your employability skills and knowledge of business and marketing, while studying in the heart of London.
It's possible for UK students to study this course part-time. You'll take the same modules as MSc/MA students, but sometimes in a different order or in different years.
As a part-time student you'll typically study for twice as long as full-time students. For example if the MSc/MA course takes one year, you can expect to study over two years, though for some courses this may vary.
Our postgraduate degree is designed for marketing professionals and entrepreneurs who want to fine-tune their skills and advance their knowledge.
It’s been created for today’s marketer, with modules reflecting the needs of modern marketing professionals – specifically digital marketing, understanding the global customer and brand psychology.
Prepare for an executive role in marketing.
We've developed this Master's with industry leaders, ensuring you'll gain the latest, most relevant marketing knowledge and skills to help you fulfil your potential and further your career.
Throughout your studies, you’ll have access to tailored support from our Employability Service, designed to help you prepare for your career. This includes workshops on CV writing, interview techniques, and career planning, as well as guest talks from industry professionals.
After graduation, you might consider progressing to a DBA or PhD, and we can advise on your next steps with these.
Enhance your knowledge of internationalisation, digital marketing, and entrepreneurship.
You’ll consider how technology has created new dynamics of volatility, from business innovation to political/cultural change, requiring leaders to have international awareness and lead across cultural and ideological boundaries, embracing positive disruption in the marketplace to remain competitive and relevant.
We’ll explore the digital landscape with consideration to the consumer and digital populations, online customer experience, paid and organic SEM, web development, social media and influencers, programmatic marketing, strategy and campaign planning, relationship development, and analytics.
You’ll complete your Master’s with a Postgraduate Integrative Project – a substantial research project focussed on a relevant topic that interests you.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
It's possible to study this course part-time. You'll take the same modules as MSc/MA students, but sometimes in a different order or in different years.
As a part-time student you'll typically study for twice as long as full-time students. For example if the MSc/MA course takes one year, you can expect to study over two years, though for some courses this may vary.
As a student at ARU London you'll have access to:
You’ll be supported by: