International Marketing MSc

Postgraduate (1 year, 2 years full-time, part-time)

ARU London

May, September, January

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UK and EU students

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Focus on key discipline such as digital marketing, leadership and entrepreneurship applied in an international context, with our Masters degree in London.

Find out more about teaching options and studying during COVID-19 in the Entry requirements section, below.

Full description


Our course has been developed by academics, together with senior industry professionals, to encapsulate the requirements of global marketing organisations. It's designed to deliver exciting, relevant and forward-thinking modules which will give you the skills and knowledge to fulfil your potential and further your career. Or, you could choose to progress on to a DBA or PhD.

During your studies, there's the opportunity to participate in our Employability Scheme, with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.

Modules & assessment

  • International Leadership and Entrepreneurship
    This module will examine and explore the complex global environment in which organisations now operate, requiring leaders in all sectors to act as entrepreneurs, rather than traditional managers. The module will consider how technology has created a new dynamic of unpredictable volatility in the world from business innovation to political and cultural change, requiring leaders to develop an increased international awareness and an ability to lead across international, cultural and ideological boundaries. The module will consider a variety of theories and concepts relating to the increasing need for entrepreneurial leaders to embrace positive disruption and ‘chaos’ in the marketplace in order to innovate and remain competitive and relevant in a complex environment.
  • International Marketing, Innovation and E-Commerce
    The Module has three main strands. These strands form the basis for the critical investigation of new marketing strategies designed to return organisational performance to levels that make businesses economically and commercially viable in the future. International Marketing develops a critical awareness of changing international markets, the key management aspects of global marketing strategy in the context of an intensively competitive and changing market, together with cultural and cross-cultural marketing activities. Innovation explores competitive advantage through innovation. Participants will examine tools and techniques for product and service design and development. The Module uses contemporary case studies, projects and speakers. E-Commerce examines the range of different business models being implemented through the internet. The transition to e-business continues to grow, supported by advanced levels of marketing communications. Synchronous online feedback from consumers and customers can influence corporate reputation and organisation profitability, as well as targeted distribution services.
  • Strategic Management in a Global Context
    The module focuses on the managerial, multi-business, multi-industry, multicultural, and multinational complexities of achieving and sustaining competitive advantage. The overarching goal of the module is to have students demonstrate their capacity to develop and execute organisational strategies in actual or simulated business situations. A key feature of this module will be the use of a business simulation as a problem based learning vehicle for student cognitive development.


All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.

Where you'll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.

Where can I study?

ARU London

Our campus in the City of London offers courses in business, management and accountancy.

Explore ARU London

Fees & funding

Entry requirements

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Applicants must:

  • have the equivalent of a UK first degree at 2:2 or above plus relevant experience
  • have previously been taught in English and have sufficient command of English to undertake postgraduate study, or have an IELTS (or equivalent) score of 6.5 or better.

If you have completed a bachelors degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.

Whether you're studying entirely online or through a blend of face-to-face and online learning in September 2020, you'll need a computer and reliable internet access to successfully engage with your course. Before starting the course, we recommend that you check our technical requirements for online learning.

Studying during COVID-19

Due to national restrictions all universities in England, including ARU, are only able to provide face to face teaching on campus for a limited number of courses. Visit our restrictions page for details.

Teaching options 

In response to the COVID-19 global pandemic all our students can choose to either study face to face on campus or online only, and students are able to change their mode of delivery at given dates throughout the trimester.

For on campus teaching, we offer at least four hours of face to face teaching-related contact time per week for our undergraduate full-time programmes, supported by online learning using our established online learning systems. The number of contact hours varies course by course, and you can contact us for further information. The provision offered is subject to change due to the possibility of further Government restrictions, however the University remains committed to delivering face to face teaching and ensuring a COVID-19 secure environment.

In the event that there are further changes to the current restrictions that are in place within the UK due to the pandemic, we may need to move some courses online only at short notice to remain in line with Government guidelines and ensure the continued safety of our students and staff.

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