Dr Suzanna Forwood

Deputy Head of School

Faculty:Faculty of Science and Engineering

School:Psychology and Sport Science

Location: Cambridge

Areas of Expertise: Applied, Social and Health Psychology

Research Supervision:Yes

Suzanna is a cognitive psychologist interested in food choice, the factors that determine food choice and the tools available to improve the healthiness of food choices.


Follow Suzanna on Twitter or view her profile on ResearchGate


Suzanna joined Anglia Ruskin in 2015, after four years working at the Behaviour and Health Research Unit, University of Cambridge with Prof Theresa Marteau. Prior to that she worked as a College Lecturer, Newnham College Cambridge, and was a Trevelyan Junior Research Fellow, Selwyn College, Cambridge, researching computational models of cognitive function. She complete her PhD in Behavioural Neuroscience at Cambridge University with Prof Timothy Bussey.

Research interests

  • Physiological, Psychological, and Social determinants of food choice
  • Socio-demographic differences in food choice
  • Population level interventions for shifting food choice
  •  Using online testing to assess food choice.

Find out more about our Psychology PhD.


Becoming a Researcher: Using Data (level 4); Psychology in the Workplace (Level 6)


  • PhD - Cambridge
  • BA (Hons) Physiology & Psychology - Cambridge

Research grants, consultancy, knowledge exchange

  • Scientific consultant for www.Cauldron.sc
  • Ad hoc reviewer for Appetite, PLOS ONE, IJBNPA

Selected recent publications

Smith, A.D., Fildes, A., Forwood, S., Cooke, L. and Llewellyn, C., 2017. The individual environment, not the family is the most important influence on preferences for common non-alcoholic beverages in adolescence. Scientific reports, 7(1), p.16822.

Zizzo, D.J., Parravano, M., Nakamura, R., Forwood, S. and Suhrcke, M., 2016. The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks (No. 131cherp). Centre for Health Economics, University of York.

Medic, N., Ziauddeen, H., Forwood, S.E., Davies, K.M., Ahern, A.L., Jebb, S.A., Marteau, T.M. and Fletcher, P.C., 2016. The presence of real food usurps hypothetical health value judgment in overweight people. eneuro, pp.ENEURO-0025.

Forwood, S.E., Ahern, A.L., Marteau, T.M. and Jebb, S.A., 2015. Offering within-category food swaps to reduce energy density of food purchases: a study using an experimental online supermarket. International Journal of Behavioral Nutrition and Physical Activity, 12(1), p.85.

Lewis, H.B., Forwood, S.E., Ahern, A.L., Verlaers, K., Robinson, E., Higgs, S. and Jebb, S.A., 2015. Personal and social norms for food portion sizes in lean and obese adults. International journal of obesity, 39(8), p.1319.

Forwood, S.E., Ahern, A.L., Hollands, G.J., Ng, Y.L. and Marteau, T.M., 2015. Priming healthy eating. You can't prime all the people all of the time. Appetite, 89, pp.93-102.

Forwood, S.E., Walker, A.D., Hollands, G.J. and Marteau, T.M., 2013. Choosing between an apple and a chocolate bar: the impact of health and taste labels. PLOS ONE, 8(10), p.e77500.

Media experience

Member of the Science Media Center

BBC Radio Cambridgeshire Breakfast Show with Dotty McLeod