The Consumer Psychology Research Area has a wide range of consumer-related research interests. Areas include consumerism and sustainability, advertising effectiveness, food choice, consumer neuroscience and the role of touch in consumption.
Members of the group have previously been funded by both industry and funding bodies such as Unilever, Disney, Essex Police, The British Academy, the European Regional Development Fund, The Leverhulme Trust, the Office of Fair Trading, the Energy Saving Trust and Skanska. Group members also work with researchers from different disciplines such as marketing and Cambridge School of Art.
The Consumer Psychology Research Area is part of the Applied, Social and Health Psychology Research Group.
Find out more about our members on their profile pages.