26 October 2019, 14:30 - 15:30
How have men and women been portrayed in advertising and does it matter? What can we do to change the current trends?
Dr Magdalena Zawisza-Riley takes you on her research journey into the land of psychology, richly embellished with visual media examples you may recognise. Based on her new book, Advertising, Gender and Society, Magdalena discusses the consequences of advertising content for you and for the society. She may even let you into the secret of how power poses may help you deal with biased media content!
As well as being a Reader at ARU, Magdalena is a co-editor of The Routledge International Handbook of Consumer Psychology, a review editor of Frontiers Gender, Sex and Sexuality Studies section and a holder of prestigious grants such as BA/Leverhulme and Knowledge Transfer Partnerships, Innovation UK and European Regional Development Fund. She publishes in leading peer-reviewed journals and runs her own research consultancy, Insights, devoted to responsible advertising.
Talk followed by book sales and book signing.
This event is part of Cambridge Festival of Ideas.
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