Shopping a feel

Smooth glass perfume bottles, soft sweaters, plush jackets—touch is an essential part of the shopping experience.  

The texture and feel of things subconsciously influence what we buy. With online shopping on the rise, the power of touch can be noticed for its absence in an unexpectedly scratchy shirt or kit that feels nothing like it looks online.

Consumer psychologist Cathrine Jansson-Boyd knows just how important touch is to shopping. In this talk, learn how brands navigate touch in the world of luxury goods, eco-conscious packaging and the digital shopping experience. 

Let’s talk feeling fashion, not fast fashion, this British Science Festival.