#Influencinglanguage

Scroll through Instagram, TikTok or YouTube, and you’ll see that influencers are selling everything from products to lifestyles.

Influencers ‘influence’ people and what we buy by making social media marketing personal. They use language to grab and keep our attention in a world overflowing with content to stream and swipe through.

In this talk, ARU linguists Prof Michelle Sheehan and Dr Vahid Parvaresh discuss the language of Insta-persuasion. What words, themes and emojis do they use? Is it so different from corporate advertising?